Verified Job
Marketing
Senior Manager, Marketing Analytics
Marketing
#490058
Remote / WFH
Job Description
JOB LEVEL
M40
EMPLOYEE ROLE
People Manager
The Opportunity
At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. As the Senior Manager of Marketing Analytics, you will play a pivotal role in driving performance optimization for the Americas Digital Experience Marketing organization. This leadership position requires an individual who can build and deliver against a robust reporting and analysis roadmap, while directly managing and coaching analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent analysis and measurement strategy in executive level conversations.
What You’ll Do
• Serve as a critical business partner to the VP of Americas, and an essential part of their extended staff, on all things Marketing Analytics.
• Drive performance insights for the Americas Marketing Organization, including the introduction of inspection cadences that support campaign and channel optimizations
• Deliver insightful readouts to the Americas leadership team, providing recommendations through data that informs strategic shifts for their business
• Lead and mentor a team of analysts, providing hands-on coaching and career development
• Provide measurement thought leadership and introduce outside-in best practices to inject innovation into current state measurement capabilities
• Build and execute against a multi-quarter analysis and measurement innovation roadmap with inputs from the marketing leadership team
• Drive business requirements for technical projects that will transform Adobe’s ability to measure success of account-based initiatives
What You Need to Succeed
• 8+ years of experience in marketing analytics in a B2B environment
• 4+ years of leading a B2B analytics function, with a proven track record of developing analysts
• Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
• Domain expertise in B2B marketing strategy and measurement approaches
• Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners
• Expertise in SQL, Advanced Excel, and data-driven storytelling
• Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $240,+00 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, ****** orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.
M40
EMPLOYEE ROLE
People Manager
The Opportunity
At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. As the Senior Manager of Marketing Analytics, you will play a pivotal role in driving performance optimization for the Americas Digital Experience Marketing organization. This leadership position requires an individual who can build and deliver against a robust reporting and analysis roadmap, while directly managing and coaching analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent analysis and measurement strategy in executive level conversations.
What You’ll Do
• Serve as a critical business partner to the VP of Americas, and an essential part of their extended staff, on all things Marketing Analytics.
• Drive performance insights for the Americas Marketing Organization, including the introduction of inspection cadences that support campaign and channel optimizations
• Deliver insightful readouts to the Americas leadership team, providing recommendations through data that informs strategic shifts for their business
• Lead and mentor a team of analysts, providing hands-on coaching and career development
• Provide measurement thought leadership and introduce outside-in best practices to inject innovation into current state measurement capabilities
• Build and execute against a multi-quarter analysis and measurement innovation roadmap with inputs from the marketing leadership team
• Drive business requirements for technical projects that will transform Adobe’s ability to measure success of account-based initiatives
What You Need to Succeed
• 8+ years of experience in marketing analytics in a B2B environment
• 4+ years of leading a B2B analytics function, with a proven track record of developing analysts
• Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
• Domain expertise in B2B marketing strategy and measurement approaches
• Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners
• Expertise in SQL, Advanced Excel, and data-driven storytelling
• Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $240,+00 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, ****** orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.
