Verified Job
Marketing
Senior Manager, Digital Marketing, Loyalty Transformation- job post Royal Bank of Canada
Marketing
#754364
Remote / WFH
Royal Bank of Canada
Job Description
Full job description
Job Description
What is the opportunity?
As Senior Manager, Digital Marketing, Loyalty Transformation, you'll own the public website ecosystem for Avion Rewards — one of Canada's largest loyalty programs. You'll define the strategy and roadmap for avionrewards.com, using customer insights, data, and digital marketing to build seamless experiences that turn browsers into members and members into advocates. This role blends digital strategy, content management, customer behaviour analytics, AEO/SEO, and digital product ownership to deliver measurable business outcomes.
What will you do?
Own the roadmap —Define and execute the strategy and roadmap for the public website ecosystem, ensuring it continuously evolves to meet customer needs and business priorities.
Lead with content — Manage the end-to-end digital content strategy for avionrewards.com, ensuring every piece supports the customer journey, drives business goals, and is optimized for AEO/SEO performance.
Job Description
What is the opportunity?
As Senior Manager, Digital Marketing, Loyalty Transformation, you'll own the public website ecosystem for Avion Rewards — one of Canada's largest loyalty programs. You'll define the strategy and roadmap for avionrewards.com, using customer insights, data, and digital marketing to build seamless experiences that turn browsers into members and members into advocates. This role blends digital strategy, content management, customer behaviour analytics, AEO/SEO, and digital product ownership to deliver measurable business outcomes.
What will you do?
Own the roadmap —Define and execute the strategy and roadmap for the public website ecosystem, ensuring it continuously evolves to meet customer needs and business priorities.
Lead with content — Manage the end-to-end digital content strategy for avionrewards.com, ensuring every piece supports the customer journey, drives business goals, and is optimized for AEO/SEO performance.
