Senior Manager, B2B Marketing

• *About the Role**

This is a unique opportunity to join a recognized leader in cybersecurity and make a tangible impact on our marketing efforts.

We are seeking a Senior Manager, B2B Marketing to lead our marketing efforts for industry verticals and drive measurable business outcomes.

The ideal candidate will have a strong background in B2B marketing, excellent communication and collaboration skills, and the ability to connect marketing efforts to business outcomes through measurable ROI.
• *Responsibilities:**
• Develop and execute integrated marketing strategies for targeted industry verticals to position ColorTokens as a market leader.
• Partner with sales teams to align marketing plans with business objectives, identify opportunities, and support account mapping for strategic campaigns.
• Design and implement multi-channel marketing campaigns leveraging content, email, digital marketing, webinars, and events to drive engagement and lead generation.
• Collaborate with internal teams, including sales, engineering, and customer success, to align messaging and identify opportunities for impactful campaigns.
• Create high-quality marketing assets such as case studies, whitepapers, blogs, and videos that resonate with industry audiences.
• Measure and analyze campaign performance, calculate ROI, and refine strategies to improve outcomes.
• Stay informed on industry trends and competitive activities to adapt strategies and ensure market relevance.
• Plan and manage participation in trade shows, industry events, and webinars to support marketing objectives. Read more