Senior Lead Generation Specialist

Company Description Lume is a marketing, technology, and creative studio dedicated to helping brands find clarity, voice, and presence. Inspired by the idea of “illuminate,” Lume focuses on lighting the way for businesses to build momentum through thoughtful strategy, distinctive design, and impactful content. The team collaborates with clients to craft solutions that strengthen brand identity and market positioning. Applicants joining Lume can expect a dynamic, creative environment that values innovation, collaboration, and measurable results.

About the Role

We are seeking a highly motivated and results-driven Lead Generation Executive to join our growing team. The ideal candidate should have hands-on experience in identifying and engaging potential clients through multiple outbound channels, building qualified sales pipelines, and supporting business development initiatives.

You will play a key role in generating high-quality leads, booking meetings for the sales team, and contributing directly to the company's revenue growth.

Key Responsibilities
• Conduct market research to identify potential prospects across target industries.
• Generate qualified leads using tools such as LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and other prospecting platforms.
• Build and maintain targeted prospect lists based on the Ideal Customer Profile (ICP).
• Execute outbound outreach campaigns via email, LinkedIn, cold calling, and other channels.
• Qualify leads based on predefined criteria before passing them to the sales team.
• Schedule relevant meetings and demos for leadership .
• Maintain accurate records of leads, outreach activities, and follow-ups in the CRM.
• Collaborate with the marketing and sales teams to optimize lead generation strategies.
• Monitor campaign performance and recommend improvements to increase conversion rates.
• Stay updated with industry trends and competitor activities.

Required Skills & Qualifications
• Bachelor's degree in Business, Marketing, or a related field.
• 2–5 years of experience in Lead Generation, Sales Development, or Business Development.
• Strong understanding of outbound sales methodologies.
• Hands-on experience with: LinkedIn Sales Navigator, Apollo.io, Lusha, ZoomInfo (preferred) andHunter.io
• CRM platforms such as HubSpot, Salesforce, Zoho CRM, or Pipedrive
• Excellent research and prospecting skills.
• Strong written and verbal communication skills.
• Experience with cold email outreach and LinkedIn networking.
• Ability to manage multiple campaigns simultaneously.
• Self-motivated, detail-oriented, and target-driven.

Preferred Qualifications
• Experience working with international clients (US, UK, Canada, Australia, or Europe).
• Knowledge of sales automation tools such as Lemlist, Instantly, Outreach, Smartlead, or Mailshake.
• Familiarity with email deliverability best practices.
• Experience using AI tools such as ChatGPT or Clay for prospecting and personalization.

Key Performance Indicators (KPIs)
• Qualified leads generated per month.
• Meetings booked.
• Response and conversion rates.
• Pipeline contribution.
• CRM data accuracy.
• Outreach activity metrics (emails, LinkedIn messages, calls).

What We Offer
• Competitive salary.
• Performance-based incentives.
• Remote work flexibility.
• Opportunities for career growth and internal promotions.
• Collaborative and learning-focused work environment.
• Exposure to international markets and modern sales technologies.

Ideal Candidate Profile
• The successful candidate will demonstrate:
• Proven expertise in outbound B2B lead generation.
• Strong prospect research capabilities.
• Confidence in engaging decision-makers such as Founders, CEOs, Directors, and VPs.
• Experience with multi-channel outreach (email, LinkedIn, and cold calling).
• A data-driven mindset with a focus on achieving measurable results.
• Excellent organizational and time-management skills.