As a Senior Executive Performance Marketing at Webenza, you will manage paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Meta (Facebook & Instagram), and other social channels.
• You will perform keyword research, bid strategy optimization, ad copy testing, audience targeting to drive lead generation and conversions.
• Your tasks will also involve developing growth marketing initiatives like search campaigns account-based marketing prospecting funnel optimization remarketing collaborating with teams aligning campaigns with business objectives exploring new formats audiences strategies implementing tracking tags via Google Tag Manager ensuring accurate campaign measurement conversion tracking debugging GTM implementations validating data accuracy staying updated on industry trends platform changes privacy policies digital best practices.