Verified Job
Work from home
Senior Digital Marketing Specialist
Work from home
#695727
Remote / WFH
Job Description
Job Description
Global Tech College is an accredited U.S.-based career college offering accredited online programs focused on helping students, including veterans, gain job-ready skills and advance their careers.
Global Tech College is seeking a Digital Marketing Specialist to execute and optimize campaigns across high-performing U.S. marketing channels to recruit students into accredited online programs.
You will focus on lead generation and enrollment funnels, targeting U.S.-based students including veterans (GI Bill) and career-focused learners.
This is a performance-driven, execution role—not a branding or social media-only position.
Core Objective
Generate qualified U.S. student leads and support conversion into enrollments using proven higher education marketing channels.
Key Responsibilities
Plan, launch, and optimize campaigns across major U.S. acquisition channels:
Google Ads (Search, Display, YouTube)
Facebook Ads Manager (Facebook & Instagram)
LinkedIn (career-focused targeting)
Execute keyword-based campaigns targeting high-intent U.S. search queries such as:
“Online degree programs”
“GI Bill approved colleges”
“Career training programs online”
Manage and optimize leads from education-specific channels:
Veteran lead platforms (e.g., CollegeRecon)
Higher education lead aggregators
Build and optimize marketing funnels:
Landing pages
Lead capture forms
Retargeting campaigns
Support CRM-based marketing:
Email and SMS automation
Lead nurturing workflows
Lead routing to admissions teams
Monitor and improve campaign performance:
Cost per Lead (CPL)
Cost per Enrollment (CPE)
Conversion rates
Track analytics and prepare weekly reports using:
Google Analytics
Collaborate with admissions teams to improve lead quality and enrollment conversion
Should learn and implement new marketing technologies
Qualifications and Experience
8 - 10 years of digital marketing experience
Hands-on experience with paid ads (Google Ads and Meta Ads)
Experience with lead generation campaigns
Strong analytical and data-driven mindset
Experience working with landing pages and campaign optimization
Skills
Performance marketing (paid search + paid social)
Conversion rate optimization (CRO)
Marketing funnels & lead generation
Campaign analytics and reporting
Strong attention to detail
Excellent written and verbal English communication
Compensation
Salary + Performance Bonus
Performance Bonus incentives based on lead volume and enrollments
Work Environment
100% remote (work from home)
Must be comfortable working in U.S. time zone overlap
Fast-paced, performance-driven environment
Key Performance Indicators (KPIs)
Cost per Lead (CPL)
Cost per Enrollment (CPE)
Lead volume (daily/weekly)
Conversion rate (Lead → Enrollment)
Campaign ROI
Job Type: Full-time
Pay: ₹1,620,000.00 - ₹1,800,000.00 per year
Benefits:
Paid sick time
Paid time off
Work from home
Work Location: Remote
Global Tech College is an accredited U.S.-based career college offering accredited online programs focused on helping students, including veterans, gain job-ready skills and advance their careers.
Global Tech College is seeking a Digital Marketing Specialist to execute and optimize campaigns across high-performing U.S. marketing channels to recruit students into accredited online programs.
You will focus on lead generation and enrollment funnels, targeting U.S.-based students including veterans (GI Bill) and career-focused learners.
This is a performance-driven, execution role—not a branding or social media-only position.
Core Objective
Generate qualified U.S. student leads and support conversion into enrollments using proven higher education marketing channels.
Key Responsibilities
Plan, launch, and optimize campaigns across major U.S. acquisition channels:
Google Ads (Search, Display, YouTube)
Facebook Ads Manager (Facebook & Instagram)
LinkedIn (career-focused targeting)
Execute keyword-based campaigns targeting high-intent U.S. search queries such as:
“Online degree programs”
“GI Bill approved colleges”
“Career training programs online”
Manage and optimize leads from education-specific channels:
Veteran lead platforms (e.g., CollegeRecon)
Higher education lead aggregators
Build and optimize marketing funnels:
Landing pages
Lead capture forms
Retargeting campaigns
Support CRM-based marketing:
Email and SMS automation
Lead nurturing workflows
Lead routing to admissions teams
Monitor and improve campaign performance:
Cost per Lead (CPL)
Cost per Enrollment (CPE)
Conversion rates
Track analytics and prepare weekly reports using:
Google Analytics
Collaborate with admissions teams to improve lead quality and enrollment conversion
Should learn and implement new marketing technologies
Qualifications and Experience
8 - 10 years of digital marketing experience
Hands-on experience with paid ads (Google Ads and Meta Ads)
Experience with lead generation campaigns
Strong analytical and data-driven mindset
Experience working with landing pages and campaign optimization
Skills
Performance marketing (paid search + paid social)
Conversion rate optimization (CRO)
Marketing funnels & lead generation
Campaign analytics and reporting
Strong attention to detail
Excellent written and verbal English communication
Compensation
Salary + Performance Bonus
Performance Bonus incentives based on lead volume and enrollments
Work Environment
100% remote (work from home)
Must be comfortable working in U.S. time zone overlap
Fast-paced, performance-driven environment
Key Performance Indicators (KPIs)
Cost per Lead (CPL)
Cost per Enrollment (CPE)
Lead volume (daily/weekly)
Conversion rate (Lead → Enrollment)
Campaign ROI
Job Type: Full-time
Pay: ₹1,620,000.00 - ₹1,800,000.00 per year
Benefits:
Paid sick time
Paid time off
Work from home
Work Location: Remote
