Verified Job
Advertising - Public Relations
Senior Demand Generation Specialist
Advertising - Public Relations
#30462
Remote / WFH
CBIZ
Job Description
Minimum Qualifications
3 years of experience as a subject matter expert
Must maintain current required licenses and certifications relevant to field of expertise
Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
Effective customer service skills
Proficient use of applicable technology
Ability to work in team environment as well as independently
Ability to analyze and prioritize multiple responsibilities
The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities. Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey.
Essential Functions and Primary Duties
Top of Funnel Marketing (25%)
Inbound Lead Generation
Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state
Outbound Lead Generation
Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.
Account-Based Marketing
Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts.
Middle of Funnel Marketing (25%)
Sales & Marketing Operations
Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team, adjusting marketing programs based on sales feedback loop, creating sales-enabling reports and dashboards, and maintaining consistent internal communication with sales leadership and associates.
Sales Enablement
Develop communication templates, to be used by Sales Team, in mediums like ABM, email, phone and social media that increase new lead to open opportunity close ratio.
Bottom of Funnel Marketing (25%)
Sales-Ready Lead Generation
Identify and monitor triggers that indicate when nurture-state leads are ready for sales hand off.
Build, execute, and monitor campaigns designed to drive sales-ready leads directly to Sales Team.
Identify opportunities for recapturing new business in the customer journey and leverage existing data signals to build and execute campaigns targeted at converting known contacts in the funnel.
Strategy & Reporting (25%)
Strategic Planning
Meet regularly with National Marketing stakeholders to provide strategic, data-based recommendations on revenue-generating opportunities.
Assist in creating campaign plans that align to audiences, personas, channels, and reporting needs.
Campaign Planning
Create dashboards, monitor channels and referral sources, and provide data-driven insights into campaign successes.
Work with leadership to identify and report on key performance indicators for each campaign.
Monitor data within MarTech stack to ensure reporting accuracy and to provide new campaign opportunities and insights.
Customer Journey
Build, own, and continuously monitor key customer journeys, based on lead source.
Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.
Preferred Qualifications
Experience working in regulated industries
Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.
Ability to work in a matrixed, remote-friendly environment.
Demonstrated experience with CRMs and marketing automation systems is necessary to succeed. This role will predominantly use Salesforce, Pardot, Demandbase, and Asana to drive marketing programs.
3 years of experience as a subject matter expert
Must maintain current required licenses and certifications relevant to field of expertise
Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
Effective customer service skills
Proficient use of applicable technology
Ability to work in team environment as well as independently
Ability to analyze and prioritize multiple responsibilities
The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities. Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey.
Essential Functions and Primary Duties
Top of Funnel Marketing (25%)
Inbound Lead Generation
Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state
Outbound Lead Generation
Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.
Account-Based Marketing
Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts.
Middle of Funnel Marketing (25%)
Sales & Marketing Operations
Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team, adjusting marketing programs based on sales feedback loop, creating sales-enabling reports and dashboards, and maintaining consistent internal communication with sales leadership and associates.
Sales Enablement
Develop communication templates, to be used by Sales Team, in mediums like ABM, email, phone and social media that increase new lead to open opportunity close ratio.
Bottom of Funnel Marketing (25%)
Sales-Ready Lead Generation
Identify and monitor triggers that indicate when nurture-state leads are ready for sales hand off.
Build, execute, and monitor campaigns designed to drive sales-ready leads directly to Sales Team.
Identify opportunities for recapturing new business in the customer journey and leverage existing data signals to build and execute campaigns targeted at converting known contacts in the funnel.
Strategy & Reporting (25%)
Strategic Planning
Meet regularly with National Marketing stakeholders to provide strategic, data-based recommendations on revenue-generating opportunities.
Assist in creating campaign plans that align to audiences, personas, channels, and reporting needs.
Campaign Planning
Create dashboards, monitor channels and referral sources, and provide data-driven insights into campaign successes.
Work with leadership to identify and report on key performance indicators for each campaign.
Monitor data within MarTech stack to ensure reporting accuracy and to provide new campaign opportunities and insights.
Customer Journey
Build, own, and continuously monitor key customer journeys, based on lead source.
Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.
Preferred Qualifications
Experience working in regulated industries
Ability to be intellectually creative, strong in process execution, data-driven, and in-tune with sales and marketing alignment.
Ability to work in a matrixed, remote-friendly environment.
Demonstrated experience with CRMs and marketing automation systems is necessary to succeed. This role will predominantly use Salesforce, Pardot, Demandbase, and Asana to drive marketing programs.
