Senior Content Specialist

This person will play a leading role in driving brand awareness, increasing thought leadership, enhancing web performance and visibility, and improving market perception. The Senior Content Specialist will also collaborate with internal and external subject matter experts, including Jenzabar partners, to develop content that supports Jenzabar’s mission, vision, and strategy.

This position will work closely with the Marketing team to maintain a consistent voice across all content, including internal and external communications, digital and print marketing collateral, blogs, emails, white papers, ebooks, case studies, infographics, external presentations, award submissions, press releases, media bylines, digital advertising, website content, and more.

Essentials Tasks

Lead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectives
Develop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter experts
Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials
Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more
Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategies
Support initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher education
Create and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRs
Support Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipeline
Work closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitors
Assist in the development and execution of digital advertising campaigns
Create and enhance webpage content using SEO, GEO, and other emerging best practices
Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate
Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight
Other duties as assigned
Preferred Skills and Experience

Bachelor’s degree or higher in Communications, Journalism, English, or related field
Minimum 5+ years’ experience in copywriting and/or communications
Impeccable grammar and exemplary writing skills
Excellent proofreading and editing skills
Higher education or technology industry experience is a plus
The pay range for this position is $61,000-$74,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. This position is eligible for an annual bonus in addition to a full range of benefits. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.


Benefits

Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, PTO, Paid Parental Leave, Paid Holidays, Short Term Disability, Long Term Disability, 401K, Educational Assistance


Jenzabar does not discriminate in employment opportunities or practices on the basis of race, color, sex, gender, gender identity, pregnancy, childbirth and related medical conditions, genetics, genetic markers and carrier status, creed, religion, national origin, ancestry, age, disability, medical condition, marital status, ****** orientation, military service, veteran status, or any other status protected by state and federal laws.

Please Note: Jenzabar does not sponsor applicants for work visas.

Electronic Monitoring Notice:

Job applicants are advised that Jenzabar reserves the right to monitor, access, review, and disclose electronic activity conducted on Company‑owned devices, networks, and systems, as well as activity involving Jenzabar applications or accounts accessed on personal devices. Monitoring may include email, messaging, internet usage, files, applications, and other electronic communications or data, and is performed for security, compliance, and operational purposes.