Verified Job
Marketing
Senior Content Partnership Manager - TikTok LIVE
Marketing
#728034
Remote / WFH
TikTok
Job Description
Global Operations
Senior Content Partnership Manager - TikTok LIVE
Location
:
Los Angeles
Employment Type
:
Regular
Job Code
:
A104246A
Responsibilities
About the Team
The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The BR/LATAM Marketing and Content Programming Manager will work across North America and South America's LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities
Develop and execute strategic initiatives to forge high-impact partnerships across mainstream media and the entertainment industry.
Act as the primary account manager, lead planner, and producer, collaborating closely with external partners to drive innovative LIVE activations and accelerate Professionally Generated Content (PGC) growth.
Monitor and optimize key engagement metrics through targeted content programming, integrated promotions, and compelling partnership narratives, solidifying TikTok LIVE’s value proposition as a mainstream, mass-market entertainment platform.
Scale third-party entertainment LIVE programming into structured, high-quality productions designed to attract new viewers, drive viewership, and measurable reach and frequency.
Champion cross-functional (XFN) alignment by bridging regional groups (Creator Management, Creator Network Management, Marketing and Campaigns) to establish shared objectives and streamline execution.
Qualifications
Minimum Qualification(s):
BS/BA and 5+ years of experience in mainstream entertainment and media
Experience in project and program management with history of successful execution of strategic initiatives
Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results
Deep familiarity with entertainment, cultural trends and developments for integrated partnership marketing
Understanding of social media ,creators and digital content
Strong business development and negotiation skills.
A strong start-up mindset
Preferred Qualification(s):
Experience in FAST and/or Live-streaming is highly recommended
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $103360 - $273600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
Senior Content Partnership Manager - TikTok LIVE
Location
:
Los Angeles
Employment Type
:
Regular
Job Code
:
A104246A
Responsibilities
About the Team
The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The BR/LATAM Marketing and Content Programming Manager will work across North America and South America's LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities
Develop and execute strategic initiatives to forge high-impact partnerships across mainstream media and the entertainment industry.
Act as the primary account manager, lead planner, and producer, collaborating closely with external partners to drive innovative LIVE activations and accelerate Professionally Generated Content (PGC) growth.
Monitor and optimize key engagement metrics through targeted content programming, integrated promotions, and compelling partnership narratives, solidifying TikTok LIVE’s value proposition as a mainstream, mass-market entertainment platform.
Scale third-party entertainment LIVE programming into structured, high-quality productions designed to attract new viewers, drive viewership, and measurable reach and frequency.
Champion cross-functional (XFN) alignment by bridging regional groups (Creator Management, Creator Network Management, Marketing and Campaigns) to establish shared objectives and streamline execution.
Qualifications
Minimum Qualification(s):
BS/BA and 5+ years of experience in mainstream entertainment and media
Experience in project and program management with history of successful execution of strategic initiatives
Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results
Deep familiarity with entertainment, cultural trends and developments for integrated partnership marketing
Understanding of social media ,creators and digital content
Strong business development and negotiation skills.
A strong start-up mindset
Preferred Qualification(s):
Experience in FAST and/or Live-streaming is highly recommended
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $103360 - $273600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
