Senior Brand Manager Retail 26 yrs

Senior Brand Manager

Roles & Responsibilities :
- Responsible for Brand building of the assigned brand
- Responsible for growth and profitability of the Brand
- Develop Marketing programs
- Consumer Insight for brand strategy
- Media planning & execution of ATL & BTL for the brand
- Lead communication development on the brand
- Create Brand equity and loyalty among target consumers using innovative methods
- Product promotion through Market communication, Media and Sales visibility
Qualification & Experience :
- Post-Graduation in Management (from a Premier institute)
- Experience of 4 to 5 years in FMCG
- Minimum 2 years of Brand Management Experience
- Leads Communication, Media strategy and planning his/ her business
- Provides strategic, visionary leadership
- Creates strong brand equities
- Has strong consumer Understanding
- Manages and implements Projects with excellence
- Is creative and innovative
- Takes "personal" risk and makes a difference in the Brand, Business
Project Management