Key Roles & Responsibilities Drive Sales of Extended Warranty across product groups and dealer accounts. Drive achievement of store-level sales targets in line with sales strategies. Enhance counter share at each store with maximizing attachment rate of Extended Warranties on electronic appliances. Appoint and onboard new dealers; ensure effective coverage and conversion. Build and maintain strong relationships with dealers/distributors to execute sell-out strategies effectively. Develop structured visit frequency for all dealers/distributors in his territory. Communicate pricing, schemes, and promotions to dealers/distributors in a timely manner. Ensure proper deployment and visibility of marketing collateral at dealers/distributors touchpoints. Monitor effective execution of in-store branding and display standards. Conduct monthly performance reviews with dealers/distributors and there In Store Promotors/Demonstrators (ISPs/ISDs) Train and mentor in-shop promoters and salesmen with adequate Extended Warranty related knowledge. Provide ongoing training, coaching, and support for queries of dealers/distributors and their employees.