Search Engine Optimization Specialist

Company Description Shapesway Technologies Private Limited is a leading digital marketing agency based in Udaipur, Rajasthan, focused on helping businesses grow in the digital landscape. The company delivers tailored solutions across digital marketing, graphic design, website development, branding, and business promotion. Services span SEO, social media marketing, content creation, and PPC campaigns to strengthen online visibility and performance. A creative and technical team builds visually compelling designs and responsive, user-friendly websites that enhance customer engagement. Shapesway’s client-centric approach, commitment to quality, and reliable delivery make it a trusted partner for startups and established businesses seeking strong digital results.

Role Description This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist based in Udaipur. The SEO Specialist will conduct keyword research, perform SEO audits, and implement on-page and off-page optimization strategies to improve search rankings and organic traffic. Responsibilities include analyzing website performance using web analytics tools, monitoring key SEO metrics, and preparing reports with actionable insights. The role involves planning and executing link-building campaigns, collaborating with content, design, and development teams to ensure SEO best practices, and staying current with search engine algorithms and industry trends. The specialist will also support broader digital marketing initiatives to enhance overall online visibility and lead generation.

Qualifications
• Candidates should possess strong Keyword Research skills to identify high-value search terms and user intent.
• Candidates should possess experience in SEO Audits to diagnose technical, content, and structural issues affecting rankings.
• Candidates should possess Link Building skills to plan, execute, and track ethical off-page SEO campaigns.
• Candidates should possess Web Analytics skills to interpret data from tools such as Google Analytics, Google Search Console, and similar platforms.
• Candidates should possess On-Page SEO skills to optimize metadata, content, internal linking, and site structure.
• Candidates should have familiarity with popular SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog or similar).
• Candidates should demonstrate strong analytical, problem-solving, and reporting skills with attention to detail.
• Candidates should have effective communication and collaboration skills to work with cross-functional teams.
• A bachelor’s degree in marketing, communications, computer science, or a related field, or equivalent practical experience, is preferred.
• Prior experience in an SEO or digital marketing role, especially within an agency environment, is an advantage.