Key Functional Areas of Responsibility
• Doing research and writing compelling marketing content on a given topic to generate leads, to engage the audience and educate them through blog posts.
• Design and research Brand monitoring and online reputation management tools.
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
• Communicating with bloggers and increasing the visibility of content using SEO.
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
• Promoting new blog posts to niche communities to get new leads.
Professional Competencies
• Excellent analytical, organisational, project management and time management skills
• Passion for SEO and overall internet marketing
• Outstanding ability to think creatively, strategically and identify and resolve problems.
• Ability to foster strong client relationships at various levels