Search Engine Marketing Manager

Job Title: SEM Manger, Oplifi

Location: Gurugram, India

Role: Full-Time

Oplifi is a digital amplification agency headquartered in Singapore. We see ourselves as a challenger brand with a mission to bring the benefits of technology in the digital media space to this part of the world. We see our work as connecting brands with consumers by leveraging data, technology, and creativity.

The company is six years old and has managed to establish an impressive roster of clients in India. Oplifi was acquired by The Rainmaker Ventures in 2017 and now works in sync with the digital agency Yaap Digital – which handles the creative, content, Influencer activities for multiple clients. Key clients in India include UPI, RuPay, Nixi, GroupM, Dentsu and others.

3 Best Things About The Job

• Work at “Great Place to Work” awarded agency.

• Free hand to create structure and processes.

• Working with a proven, fast paced growing media agency, servicing some of the biggest brands in the country.

Primary duties responsibilities:

• Develop search engine marketing strategies for new and existing clients.

• Execute tests, collect and analyze data, identify trends and insights in order to achieve

maximum ROI in paid search campaigns.

• Track, report, and analyze website analytics and PPC initiatives and campaigns.

• Write Search Ads, optimize copy and landing pages.

• Perform ongoing paid keyword discovery, expansion and optimization.

• Research and analyze competitor advertising links.

• Keep up to date on best practices and derive learning for continuous improvement during and

after the campaign.

Required Skills Experience required:

• 4+ years developing and executing SEM campaigns.

• Familiarity with A/B Testing, suggestions on improving the landing page.

• Proficient in Excel and PowerPoint.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Knowledge of GA.

Qualifications

• Bachelors or above from an accredited university or college.

• Google AdWords certified.

• Good spoken and written English.

• The ideal candidate possesses the ingredients of analytical curiosity, attention to detail, team

focused mindset and thrives in a dynamic environment Read more