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SAVE Sr Performance Marketing Executive

Mumbai, Maharashtra
Marketing
#355457
Remote / WFH

Job Description

Role: Performance Marketing Executive

Department: Marketing & Communication

Experience: 1 to 5 years

Education:-

UG: B.Tech/B.E. in Any Specialization

Responsibilities:

• Develop and execute performance marketing strategies to drive direct revenue for our clients through PPC advertising campaigns.

• Utilize AI tools and prompt engineering techniques to enhance campaign performance, audience targeting, and optimization.

• Conduct thorough keyword research, competitor analysis, and audience targeting to optimize campaign performance and maximize ROI.

• Manage and optimize PPC campaigns across various platforms, such as Google Ads, Facebook Ads, and other relevant advertising channels.

• Continuously monitor campaign performance, conduct A/B testing, and implement data-driven optimization strategies to improve conversion rates.

• Analyze campaign data and provide regular reports, insights, and recommendations to clients on campaign performance, budget allocation, and growth opportunities.

• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, AI tools, and prompt engineering to drive innovation and improve campaign effectiveness.

• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure seamless execution and alignment of marketing strategies.

Knowledge, Skills, and Abilities:-

• Previous experience in quantitative marketing managing strategy and execution on social, search, or other performance-oriented channels.

• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, Bing Ads, and Google AdWords.

•Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

• Outstanding presentation skills.

• Excellent written and verbal communication skills.

• Strong project management skills.

• Critical thinker and creative.

Skills:-

• Performance Marketing

• Digital Marketing

• SEM & SEO

• Paid Search

• Competitive Analysis

• Marketing

• Display Advertising

• PPC

• Marketing Automation

• Reporting

• AI Generative Tools
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