Sales Manager (Wires & Cables) - PAN India
Job Description
Company: Valuecon Pvt Ltd
Location: Pan India
Experience: 5-10 Years
Salary: As per company norms
About the Role
Valuecon Pvt Ltd is looking for a high-performing, target-oriented Sales Manager to
spearhead Pan India business growth for its advanced range of wires and cables. This
role demands a strong leader with deep industry expertise, capable of driving large-scale
B2B, institutional, and project sales across multiple high-growth sectors.
Key Responsibilities
Drive Revenue & Market Expansion
● Lead Pan India sales operations for a diverse portfolio of wires and cables
● Aggressively expand market share across industrial, infrastructure, telecom, and
fire safety segments
● Identify and capitalize on high-value project opportunities and untapped markets
Product Portfolio Ownership
Drive sales across a wide range of products:
● House Wires (PVC Insulated)
● Flat & Submersible Cables (PVC & XLPE)
● Industrial Flexible Cables
● Welding Cables
● Telecom & Instrumentation Cables
● Fire Alarm, Fire Resistant & Fire Resistance Cables
● Category 6 (Cat 6) LAN Cables
Strategic Business Development
Build and scale business across key sectors:
● Railways & Infrastructure Projects
● Telecom & Data Networks
● Manufacturing & Industrial Units
● Oil & Gas
● EPC Contractors
● OEMs & System Integrators
● Institutional & Commercial Projects
Government & Institutional Penetration:
● CPWD, PWD, MES, AAI
● PSUs & Semi-Government Bodies
What Sets Our Products Apart
● UL & cUL Approved – Globally recognized quality standards
● 99.97% Pure Copper Conductors – Superior conductivity & performance
● CPMG (Conductor Per Meter Guarantee) – Assured value & transparency
● Energy-Efficient, Low Resistance Cables
● Fire-Safe & High-Performance Range
● Factory-Direct Pricing with Fast Turnaround
Core Deliverables
● Build and strengthen dealer, distributor & channel partner networks across India
● Drive institutional sales, project sales & bulk order closures
● Lead tender participation, pricing strategy, negotiation & deal closure
● Develop export opportunities and new business verticals
● Build strong relationships with consultants, contractors & key decision-makers
● Ensure seamless coordination for order execution, dispatch & client satisfaction
● Monitor market trends, competitor strategies & emerging opportunities
Key Requirements
● 10+ years of proven experience in the wires & cables industry (mandatory)
● Strong technical expertise in:
○ Industrial & Power Cables
○ Fire Alarm, Fire Resistant & Fire Survival Cables
○ Telecom & Networking (Cat 6)
○ Welding & Instrumentation Cables
● Demonstrated success in Pan India sales & revenue growth
● Strong network with EPCs, OEMs, contractors & distributors
● Experience in handling large projects, tenders & high-value deals
● Willingness to travel extensively
Preferred Profile
● Experience with UL / cUL certified product lines
● Knowledge of IS standards & international certifications
● Exposure to Oil & Gas, Infrastructure, Telecom & EPC sectors
● Strong leadership, negotiation & team management skills
Why Join Valuecon
● Be part of a fast-growing, performance-driven organization
● Work with a globally competitive, certified product portfolio
● Lead Pan India expansion and strategic growth initiatives
● Attractive compensation with high growth potential
