Verified Job
Sales
Sales Manager-/NCR
Sales
#24425
Remote / WFH
Bongchie India Pvt. Ltd
Job Description
Role Overview
We are looking for an experienced Sales Manager to lead the ground-up launch of a new home care brand across Delhi NCR. The role is anchored in field execution and demands someone with direct, hands-on experience in launching brands, building distributor networks, and driving sales through General Trade and Paan Shop channels.
The position reports directly to the CEO.
Key Responsibilities
Market Launch & Distribution
● Plan and execute the brand launch across Delhi NCR, covering General Trade and Paan Shop channels
● Identify, appoint, and onboard distributors across key zones with clear investment, infrastructure, and performance expectations
● Prioritise and sequence market entry — seeding the right outlets first and expanding on the basis of proven offtake
● Monitor and close the gap between primary and secondary sales at all times
● Ensure trade schemes are executed at the retailer level and are not absorbed in the distribution chain
Sales Growth & Target Achievement
● Own monthly and quarterly sales targets for the Delhi NCR territory
● Drive numeric and weighted distribution targets with equal focus on new outlet opening and repeat purchase rates
● Track secondary sales and market offtake as core performance metrics, not just distributor billing
Team Management
● Build and lead a field sales team comprising Sales Officers, Territory Sales Incharges, and Promoters
● Candidates who can bring a trusted team from prior experience are encouraged to do so
● Set and monitor daily field KPIs — outlet coverage, new outlet opening, scheme execution, and secondary sales
● Conduct regular market working alongside the team and address underperformance through structured coaching and corrective action
Product Placement & Visibility
● Negotiate and secure correct product placement and shelf positioning across all outlet types
● Oversee POSM deployment and counter display execution across the territory
● Identify and resolve visibility gaps during market visits
On-Ground Intelligence & Problem Resolution
● Monitor competitor activity, pricing movements, and trade disruptions across the territory
● Resolve distributor conflicts, retailer complaints, and scheme disputes at the field level
● Provide structured, actionable market feedback to the CEO on a regular basis
Candidate Profile
Experience
● Minimum 5 years of field sales experience at a mid to senior level in FMCG, Home Care, or Personal Care categories
● Demonstrated, first-hand experience in launching a new brand or product from scratch — including distributor appointment, outlet seeding, scheme design, and early offtake tracking
● Prior experience managing a field sales team of 4 or more people
● Candidates from Personal Care backgrounds will be considered, provided their experience is rooted in General Trade and Paan Shop channels
Market Knowledge
● Deep working knowledge of Delhi NCR's General Trade markets and Paan Shop trade
● Ability to identify and engage relevant distributors, high-density markets, and priority outlet clusters specific to this geography
● Strong understanding of GT credit cycles, retailer margin structures, and trade scheme mechanics in Delhi
Attributes
● Consistent field presence — comfortable with daily market working as a non-negotiable part of the role
● Strong commercial judgment with the ability to read distributor behaviour and retailer sentiment accurately
● Disciplined approach to reporting — tracks secondary sales, KPIs, and distribution metrics with rigour
● Effective negotiator with distributors, retailers, and internal stakeholders
● Experienced in managing the complexity and pressure of a launch-stage environment
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
We are looking for an experienced Sales Manager to lead the ground-up launch of a new home care brand across Delhi NCR. The role is anchored in field execution and demands someone with direct, hands-on experience in launching brands, building distributor networks, and driving sales through General Trade and Paan Shop channels.
The position reports directly to the CEO.
Key Responsibilities
Market Launch & Distribution
● Plan and execute the brand launch across Delhi NCR, covering General Trade and Paan Shop channels
● Identify, appoint, and onboard distributors across key zones with clear investment, infrastructure, and performance expectations
● Prioritise and sequence market entry — seeding the right outlets first and expanding on the basis of proven offtake
● Monitor and close the gap between primary and secondary sales at all times
● Ensure trade schemes are executed at the retailer level and are not absorbed in the distribution chain
Sales Growth & Target Achievement
● Own monthly and quarterly sales targets for the Delhi NCR territory
● Drive numeric and weighted distribution targets with equal focus on new outlet opening and repeat purchase rates
● Track secondary sales and market offtake as core performance metrics, not just distributor billing
Team Management
● Build and lead a field sales team comprising Sales Officers, Territory Sales Incharges, and Promoters
● Candidates who can bring a trusted team from prior experience are encouraged to do so
● Set and monitor daily field KPIs — outlet coverage, new outlet opening, scheme execution, and secondary sales
● Conduct regular market working alongside the team and address underperformance through structured coaching and corrective action
Product Placement & Visibility
● Negotiate and secure correct product placement and shelf positioning across all outlet types
● Oversee POSM deployment and counter display execution across the territory
● Identify and resolve visibility gaps during market visits
On-Ground Intelligence & Problem Resolution
● Monitor competitor activity, pricing movements, and trade disruptions across the territory
● Resolve distributor conflicts, retailer complaints, and scheme disputes at the field level
● Provide structured, actionable market feedback to the CEO on a regular basis
Candidate Profile
Experience
● Minimum 5 years of field sales experience at a mid to senior level in FMCG, Home Care, or Personal Care categories
● Demonstrated, first-hand experience in launching a new brand or product from scratch — including distributor appointment, outlet seeding, scheme design, and early offtake tracking
● Prior experience managing a field sales team of 4 or more people
● Candidates from Personal Care backgrounds will be considered, provided their experience is rooted in General Trade and Paan Shop channels
Market Knowledge
● Deep working knowledge of Delhi NCR's General Trade markets and Paan Shop trade
● Ability to identify and engage relevant distributors, high-density markets, and priority outlet clusters specific to this geography
● Strong understanding of GT credit cycles, retailer margin structures, and trade scheme mechanics in Delhi
Attributes
● Consistent field presence — comfortable with daily market working as a non-negotiable part of the role
● Strong commercial judgment with the ability to read distributor behaviour and retailer sentiment accurately
● Disciplined approach to reporting — tracks secondary sales, KPIs, and distribution metrics with rigour
● Effective negotiator with distributors, retailers, and internal stakeholders
● Experienced in managing the complexity and pressure of a launch-stage environment
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
