Retention and Engagement Manager

We are looking for a passionate Member Engagement Manager to help shape and grow YouGov member marketing. You will be responsible for planning, developing, launching, and measuring targeted email and survey campaigns to help activate, engage, and retain millions of YouGov members worldwide. You will become an expert on our members, developing and delivering marketing plans to help maintain and grow the size of our research panel.

What will I be delivering?

Building and managing effective lifecycle marketing communication plans to increase member engagement across multiple countries, with a focus on the scarcest audience segments
Owning, end-to-end, email and survey campaigns to activate, engage and retain members: concept, brief, design, build, test, launch, analysis, and optimisation
Curating YouGov insight and collaborating with content teams to deliver eye-catching emails, surveys and other proactive engagement tools, that lead to higher level of participation from our members, and are consistent with messaging across all YouGov member touchpoints
Ensuring all campaigns have clearly defined success metrics. Testing, reporting, learning from the results of the campaigns. You will analyse data to deliver smart insights and inform the future activity.
Projects in collaboration with the wider Marketing, Support, Product, Tech and Ops teams.
Management of at least one Member Engagement Executive

Qualifications

Qualifications

Proven track record of success in a data driven marketing role
Experience in launching and monitoring successful targeted email campaigns, experience of implementing best practice is desirable-
Strong project management skills: ability to manage and prioritise multiple projects simultaneously
Excellent written and verbal communication skills
Hands-on experience with HTML, some design experience is desirable
Strong with data manipulation and interpretation. You will need to be confident in dealing with data and get excited by numbers, not overwhelmed
Basic SQL understanding (proficiency desired) – you will want to be able to investigate and understand numbers
Adept at using multiple platforms and tools
Experience in collaborating with multiple stakeholders, teams, and functions
Experience in managing or leading people to deliver projects Read more