Retail Marketing Manager

Job Description Responsible for the execution of marketing strategies, campaigns, and promotions for the retail division. Also, is responsible for the development of stores and products as a lifestyle brand. Responsible for the implementation, execution, and evaluation of all retail sales, promotions, and special events. Additionally, the position will integrate relevant competitor and customer information into the planning process as a basis for the development of future marketing campaigns. ESSENTIAL JOB RESULTS  Ability to work on multiple independent strategic marketing initiatives with minimal supervision.  Create Marketing and promotions calendars. Analyze data to support Marketing programs and initiatives, which determines what works and doesn’t.  Oversee lease-required advertising programs for specific retail properties.  Work closely on a store-by-store basis to address specific marketing/promotional needs. Monitor troubled stores and recommend programs to elevate them to profitable operations.  Create targeted advertising campaigns for stores including radio, direct mail, billboards, newspaper advertising, digital and more.  Execute Retail Marketing in translating Corporate Marketing initiatives into programs for Retail stores.  Work closely with the Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.  Travel Smytten retail stores as well as competitors to evaluate marketing initiatives with written reports and recaps. Meeting with store managers to discuss performance metrics and identify problem areas  Develop and manage brand materials budget.  Develop marketing plans that set goals for increasing revenue, market share, and brand awareness  Other special projects as assigned. JOB REQUIREMENTS • Must possess excellent computer skills including MS Office (Word, Excel, and PowerPoint) & understanding of Adobe Photoshop, InDesign, and Illustrator a plus. • Developing and implementing sales and marketing campaigns to provide revenue growth for the retail division. • Must demonstrate a high degree of expense awareness and control. • Proven conflict management skills. • Flexibility to frequent changes and ability to react quickly. • Ability to develop strong interpersonal relationships and successfully lead large cross-functional teams and projects. • Self-starter with a high level of initiative and a strong sense of ownership and urgency. • Must have the ability to work on a project-by-project basis that is driven by deadlines rather than always a consistent schedule. • Must display a high degree of professionalism, tact, and diplomacy. EDUCATION AND EXPERIENCE • Must have at least have 2- 4 years of successful experience in a Retail Marketing Position. • Excellent oral and written communication skills. • MBA in business or marketing or a related field is preferred. • Ability to perform detailed quantitative analysis on marketing campaigns to judge the effectiveness