Verified Job
Marketing
Retail Business – Marketing Assistant Manager
Marketing
#46119
Remote / WFH
Coway USA Inc
Job Description
We are seeking a Marketing Manager to support the marketing lead and drive brand growth through Influencer and PR initiatives. This role requires both strategic planning and hands-on execution, working closely with internal teams, external partners, and the headquarters to enhance brand visibility and engagement.
Key Responsibilities
1~3 years in influencer marketing, talent management, or social strategy (experience in home appliance products strongly preferred).
Research and analyze market trends, audience insights, and campaign performance to optimize influencer marketing strategies.
Work closely with the internal teams to coordinate promotional schedules, ensuring timely execution of marketing campaigns.
Plan and develop content in advance to support upcoming promotions, aligning with key sales events and marketing strategies.
Collaborate with influencers and content creators to drive brand awareness and engagement, especially for new product launches.
Manage and coordinate with PR agencies to develop and implement public relations, promotional, and media strategies.
Review and analyze PR reports to strengthen the company’s public image and ensure positive media coverage.
Communicate with the headquarters in Korea, providing periodic reports and aligning on marketing strategies.
Prepare presentations and reports for internal and external stakeholders.
Utilize design tools (e.g., Photoshop) for basic content creation and visual asset adjustments when needed.
Qualifications
3+ years of marketing experience, preferably in social media, content creation, or digital marketing.
Experience working with influencers, PR agencies, and external partners is a plus.
Proven ability to create engaging content tailored to social media platforms.
Experience working cross-functionally with internal teams to align promotional activities with marketing efforts.
Strong organizational skills with the ability to manage multiple projects, meet deadlines, and plan content ahead of promotions.
Proficiency in English and Korean (written and verbal) to communicate effectively with the top management.
Experience preparing marketing reports and presentations for management.
Salary: $50K-70K Yearly
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Application Question(s):
Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
Language:
English (Required)
Korean (Required)
Ability to Commute:
Los Angeles, CA 90010 (Required)
Key Responsibilities
1~3 years in influencer marketing, talent management, or social strategy (experience in home appliance products strongly preferred).
Research and analyze market trends, audience insights, and campaign performance to optimize influencer marketing strategies.
Work closely with the internal teams to coordinate promotional schedules, ensuring timely execution of marketing campaigns.
Plan and develop content in advance to support upcoming promotions, aligning with key sales events and marketing strategies.
Collaborate with influencers and content creators to drive brand awareness and engagement, especially for new product launches.
Manage and coordinate with PR agencies to develop and implement public relations, promotional, and media strategies.
Review and analyze PR reports to strengthen the company’s public image and ensure positive media coverage.
Communicate with the headquarters in Korea, providing periodic reports and aligning on marketing strategies.
Prepare presentations and reports for internal and external stakeholders.
Utilize design tools (e.g., Photoshop) for basic content creation and visual asset adjustments when needed.
Qualifications
3+ years of marketing experience, preferably in social media, content creation, or digital marketing.
Experience working with influencers, PR agencies, and external partners is a plus.
Proven ability to create engaging content tailored to social media platforms.
Experience working cross-functionally with internal teams to align promotional activities with marketing efforts.
Strong organizational skills with the ability to manage multiple projects, meet deadlines, and plan content ahead of promotions.
Proficiency in English and Korean (written and verbal) to communicate effectively with the top management.
Experience preparing marketing reports and presentations for management.
Salary: $50K-70K Yearly
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Application Question(s):
Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
Language:
English (Required)
Korean (Required)
Ability to Commute:
Los Angeles, CA 90010 (Required)
