Verified Job
Marketing
Research & Insights Manager - Marketing
Marketing
#737043
Remote / WFH
Weaver India
Job Description
Role Overview
The Research & Insights Manager will lead end‑to‑end market research initiatives to deliver actionable, decision‑ready insights for the US market. This role will partner closely with senior stakeholders across marketing, business development, and leadership teams to inform go‑to‑market strategies, account planning, competitive positioning, and growth initiatives.
The ideal candidate brings strong analytical rigor, hands‑on research execution experience, and the ability to translate complex data into clear, compelling narratives for executive audiences.
Key Responsibilities
Market & Prospect Research
Lead and execute qualitative and quantitative market research projects aligned to business priorities
Conduct prospect, account, and firmographic research to support sales, marketing, and account intelligence initiatives
Develop market sizing, segmentation, and opportunity assessments for priority industries and accounts
Industry, Competitive & Trend Analysis
Analyze industry trends, market dynamics, and emerging risks/opportunities across target sectors
Track and assess competitor strategies, offerings, positioning, and go‑to‑market motions
Monitor US regulatory, economic, and macro‑environmental factors impacting client industries
Insights & Storytelling
Synthesize insights into clear, structured reports, dashboards, and executive‑level presentations
Translate data into actionable recommendations tied to commercial and strategic outcomes
Support leadership briefings, account planning sessions, and strategic reviews
Stakeholder Collaboration
Partner with internal teams (Marketing, Sales, Strategy, Leadership) to scope research needs and align outputs
Act as a trusted advisor by proactively identifying insight opportunities beyond stated requests
Ensure consistency, quality, and governance across research deliverables
Core Skills
Strong analytical, critical thinking, and problem‑solving capabilities
Proven ability to manage complex research initiatives end‑to‑end
Excellent written and verbal communication, with strong executive‑level presentation skills
Research Tools & Data Literacy
Hands‑on experience with market and account intelligence platforms, including:
PitchBook
FactSet
Demandbase / ABM platforms
Vertical IQ
Similar B2B, financial, or market intelligence tools
Strong understanding of CRM databases such as Dynamics and HubSpot
Comfortable working with multiple data sources and assessing data quality and relevance
Experience & Background
8–10 years of experience in market research, insights, competitive intelligence, or related roles
Prior experience in B2B, financial services, professional services, consulting, or technology sectors preferred
#WeaverIndia#
The Research & Insights Manager will lead end‑to‑end market research initiatives to deliver actionable, decision‑ready insights for the US market. This role will partner closely with senior stakeholders across marketing, business development, and leadership teams to inform go‑to‑market strategies, account planning, competitive positioning, and growth initiatives.
The ideal candidate brings strong analytical rigor, hands‑on research execution experience, and the ability to translate complex data into clear, compelling narratives for executive audiences.
Key Responsibilities
Market & Prospect Research
Lead and execute qualitative and quantitative market research projects aligned to business priorities
Conduct prospect, account, and firmographic research to support sales, marketing, and account intelligence initiatives
Develop market sizing, segmentation, and opportunity assessments for priority industries and accounts
Industry, Competitive & Trend Analysis
Analyze industry trends, market dynamics, and emerging risks/opportunities across target sectors
Track and assess competitor strategies, offerings, positioning, and go‑to‑market motions
Monitor US regulatory, economic, and macro‑environmental factors impacting client industries
Insights & Storytelling
Synthesize insights into clear, structured reports, dashboards, and executive‑level presentations
Translate data into actionable recommendations tied to commercial and strategic outcomes
Support leadership briefings, account planning sessions, and strategic reviews
Stakeholder Collaboration
Partner with internal teams (Marketing, Sales, Strategy, Leadership) to scope research needs and align outputs
Act as a trusted advisor by proactively identifying insight opportunities beyond stated requests
Ensure consistency, quality, and governance across research deliverables
Core Skills
Strong analytical, critical thinking, and problem‑solving capabilities
Proven ability to manage complex research initiatives end‑to‑end
Excellent written and verbal communication, with strong executive‑level presentation skills
Research Tools & Data Literacy
Hands‑on experience with market and account intelligence platforms, including:
PitchBook
FactSet
Demandbase / ABM platforms
Vertical IQ
Similar B2B, financial, or market intelligence tools
Strong understanding of CRM databases such as Dynamics and HubSpot
Comfortable working with multiple data sources and assessing data quality and relevance
Experience & Background
8–10 years of experience in market research, insights, competitive intelligence, or related roles
Prior experience in B2B, financial services, professional services, consulting, or technology sectors preferred
#WeaverIndia#
