Verified Job
Marketing
Remote Lead, Marketing
Marketing
#779876
Remote / WFH
Venture For Canada
Job Description
If you’re excited about building systems that empower others to lead and want to help shape Canada’s next generation of entrepreneurial, AI-ready talent for the future of work, we’d love to hear from you!
Venture for Canada is a national registered charity equipping talent across Canada with the entrepreneurial skills, mindset, and opportunities to succeed in a 21st-century economy increasingly shaped by rapid change and emerging technology. We believe that to be entrepreneurial is to act upon opportunities to create value for others. The resourcefulness and creativity of people across Canada are essential to addressing our country’s greatest challenges.
Venture for Canada serves as a catalyst by empowering individuals to create a more prosperous, inclusive, and innovative society.
Since 2013, Venture for Canada has grown in meaningful ways, and we’re excited to expand our team with values-aligned individuals who can contribute to what we’re building. To learn more about our hiring process and workplace philosophy, visit our Careers page.
Role Overview The Marketing Lead supports Venture for Canada's marketing team by conducting research, analyzing market trends and audience insights, and transforming those findings into actionable marketing strategies and high-quality content. This role is responsible for identifying opportunities, making recommendations, and creating compelling marketing assets - including articles, social media content, presentations, campaign materials, website copy, email content, and other communications - that support recruitment, engagement, partnerships, and thought leadership across Venture for Canada’s programs and initiatives. The ideal candidate is analytical, curious, highly creative, and able to turn research and ideas into content that informs, inspires, and drives action.
Key Role Responsibilities
Content Strategy & Development
• Develop compelling, high-quality content that supports Venture for Canada's brand, programs, partnerships, and thought leadership initiatives
• Create content across multiple formats, including:
• Thought leadership articles
• Social media content
• Website copy
• Email campaigns and newsletters
• Presentations and executive summaries
• Marketing collateral and campaign assets
• Translate research, market trends, and audience insights into engaging content that educates, informs, and inspires action
• Collaborate with subject matter experts and internal stakeholders to simplify complex topics into clear, audience-focused communications
• Ensure all content aligns with Venture for Canada’s brand voice, messaging framework, and strategic priorities
Research & Market Intelligence
• Conduct research on competitors, programs, events, policies, and initiatives relevant to Venture for Canada
• Monitor trends across entrepreneurship, workforce development, AI, Entrepreneurship Through Acquisition (ETA), youth employment, and related sectors
• Conduct audience research to better understand motivations, behaviours, barriers, and engagement opportunities
• Support positioning, messaging, campaign development, and go-to-market planning through research and market insights
• Identify emerging opportunities, risks, and trends that may influence Venture for Canada’s marketing strategy and organizational priorities
Marketing Strategy & Execution
• Translate research and insights into actionable marketing strategies and campaign recommendations
• Support the planning and execution of integrated marketing campaigns across digital, social, email, website, events, and partnerships
• Develop campaign briefs, messaging frameworks, and marketing plans for new initiatives
• Identify opportunities to improve recruitment, engagement, partnerships, and brand awareness
• Collaborate across teams to bring marketing initiatives from concept through execution
Marketing Analytics & Optimization
• Track and analyze marketing performance across channels including Google Analytics, HubSpot, LinkedIn, Meta, email marketing platforms, CRM systems, and other marketing technologies
• Develop regular dashboards and executive reports highlighting performance, trends, and recommendations
• Analyze campaign performance, audience engagement, conversion rates, and user behaviour
• Measure marketing initiatives against organizational objectives and recommend optimizations
• Support a culture of continuous improvement through data-informed decision making
Venture for Canada is a national registered charity equipping talent across Canada with the entrepreneurial skills, mindset, and opportunities to succeed in a 21st-century economy increasingly shaped by rapid change and emerging technology. We believe that to be entrepreneurial is to act upon opportunities to create value for others. The resourcefulness and creativity of people across Canada are essential to addressing our country’s greatest challenges.
Venture for Canada serves as a catalyst by empowering individuals to create a more prosperous, inclusive, and innovative society.
Since 2013, Venture for Canada has grown in meaningful ways, and we’re excited to expand our team with values-aligned individuals who can contribute to what we’re building. To learn more about our hiring process and workplace philosophy, visit our Careers page.
Role Overview The Marketing Lead supports Venture for Canada's marketing team by conducting research, analyzing market trends and audience insights, and transforming those findings into actionable marketing strategies and high-quality content. This role is responsible for identifying opportunities, making recommendations, and creating compelling marketing assets - including articles, social media content, presentations, campaign materials, website copy, email content, and other communications - that support recruitment, engagement, partnerships, and thought leadership across Venture for Canada’s programs and initiatives. The ideal candidate is analytical, curious, highly creative, and able to turn research and ideas into content that informs, inspires, and drives action.
Key Role Responsibilities
Content Strategy & Development
• Develop compelling, high-quality content that supports Venture for Canada's brand, programs, partnerships, and thought leadership initiatives
• Create content across multiple formats, including:
• Thought leadership articles
• Social media content
• Website copy
• Email campaigns and newsletters
• Presentations and executive summaries
• Marketing collateral and campaign assets
• Translate research, market trends, and audience insights into engaging content that educates, informs, and inspires action
• Collaborate with subject matter experts and internal stakeholders to simplify complex topics into clear, audience-focused communications
• Ensure all content aligns with Venture for Canada’s brand voice, messaging framework, and strategic priorities
Research & Market Intelligence
• Conduct research on competitors, programs, events, policies, and initiatives relevant to Venture for Canada
• Monitor trends across entrepreneurship, workforce development, AI, Entrepreneurship Through Acquisition (ETA), youth employment, and related sectors
• Conduct audience research to better understand motivations, behaviours, barriers, and engagement opportunities
• Support positioning, messaging, campaign development, and go-to-market planning through research and market insights
• Identify emerging opportunities, risks, and trends that may influence Venture for Canada’s marketing strategy and organizational priorities
Marketing Strategy & Execution
• Translate research and insights into actionable marketing strategies and campaign recommendations
• Support the planning and execution of integrated marketing campaigns across digital, social, email, website, events, and partnerships
• Develop campaign briefs, messaging frameworks, and marketing plans for new initiatives
• Identify opportunities to improve recruitment, engagement, partnerships, and brand awareness
• Collaborate across teams to bring marketing initiatives from concept through execution
Marketing Analytics & Optimization
• Track and analyze marketing performance across channels including Google Analytics, HubSpot, LinkedIn, Meta, email marketing platforms, CRM systems, and other marketing technologies
• Develop regular dashboards and executive reports highlighting performance, trends, and recommendations
• Analyze campaign performance, audience engagement, conversion rates, and user behaviour
• Measure marketing initiatives against organizational objectives and recommend optimizations
• Support a culture of continuous improvement through data-informed decision making
