Registration & Family Relations Specialist (Sales Representative)
Job Description
Due to continued growth across all four Clever Daycare centres, we require a dedicated sales representative to manage increasing inquiry volume, maintain timely communication with prospective families, support centre supervisors with tour coordination, and ensure high-quality conversion from inquiries to enrollments. This role is essential to streamline our enrollment pipeline, enhance parent experience, and maintain accurate data across CRM and internal systems.
Responsibilities:
Manage all incoming inquiries across four Clever Daycare locations (phone, email, website forms, in-person).
Conduct proactive follow-up with prospective parents to guide them through the enrollment journey.
Managing all centers' waitlist.
Maintain all prospect and waitlist information accurately in the CRM system and the internal portal.
Schedule and coordinate daycare tours with centre supervisors and provide warm, informative support to families.
Collaborate closely with the Sales Manager, Centre Directors, and Supervisors to ensure availability, tour scheduling, and timely communication.
Maintain accurate and up-to-date records in the CRM and internal portal, ensuring full visibility of enrollment stages.
Achieve enrollment targets by effectively converting inquiries into completed registrations.
Provide exceptional customer service, addressing parent questions with clarity, empathy, and professionalism.
Prepare simple weekly reports on inquiries, tour performance, and enrollment conversions.
Represent Clever Daycare’s values, culture, and brand voice throughout all communications.
Required Skills and Qualifications:
Strong communication skills with excellent professionalism and fluency in English (spoken and written).
Customer relationship management abilities with a strong service-oriented mindset.
Proven sales aptitude with confidence in follow-ups, engagement, and conversion.
Comfort working with CRM systems, internal portals, and digital tools.
Strong organizational skills and attention to detail.
Ability to manage multiple leads and priorities in a fast-paced environment.
Warm, approachable, and confident interpersonal style.
Childcare knowledge and understanding of parent expectations (preferred).
2-5 years of experience in sales, customer service, or enrollment-related roles.
Experience in childcare, early learning centres, or parent-facing environments is a strong advantage.
Experience using CRM software and Microsoft 365 (Teams, SharePoint, Outlook) preferred.
Job Types: Full-time, Permanent
Pay: From $23.00 per hour
Benefits:
Dental care
Extended health care
On-site parking
Paid time off
Work Location: In person
