KRA1 Product Promotion and Brand Equity 1 . (A) Visit Key Customers, their consultants, engineers & architects and organize product demonstration / concrete mix design trials at client site . (R) Increase brand equity of UltraTech brand through increased share of business, being the preferred cement supplier to Key Customers, setting up dedicated RMC plants at key customer sites . (R,A) Brand approval / conversion for enhancing share of business . (R,A) Conduct technical meets in the Zone for influencers (e.g. Architects, Engineers, Consultants etc.) and explore opportunities for promoting technologies for mass housing, white topping, road concreting etc. . (R,A) Contribute in improving company's reputation amongst technical clients by writing articles and preparing technical presentations on cement / concrete technology KRA2 Product Promotion and Brand Equity 2 . (R,A) Educate customer through direct mailing & field demonstrations . (R,A) Interact and meet regularly with customers ...
