Verified Job
Marketing
Regional Marketing Manager Maharashtra
Marketing
#368309
Remote / WFH
Job Description
Regional Marketing Manager
Prepare and manage the KFC - West marketing calendar (100+ restaurants) in sync with the monthly, quarterly and annual business plan
Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region
Ensure impeccable execution of the plan through ATL, BTL and digital mediums
Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the KFC restaurants
Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team.
Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: pre launch-buzz, launch and sustenance
Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team.
Responsible for the New product launch marketing strategy for the region
Manage Corporate Sales for the region
Explore opportunities for third party channel sales which includes Delivery service & Live counters in events
Prepare and manage the KFC - West marketing calendar (100+ restaurants) in sync with the monthly, quarterly and annual business plan
Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region
Ensure impeccable execution of the plan through ATL, BTL and digital mediums
Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the KFC restaurants
Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team.
Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: pre launch-buzz, launch and sustenance
Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team.
Responsible for the New product launch marketing strategy for the region
Manage Corporate Sales for the region
Explore opportunities for third party channel sales which includes Delivery service & Live counters in events
