Position Performance Marketing Associate Qualification Any Graduate Permanent / Contract Permanent-Full Time Number of post 2 Office Location Varanasi, Uttar Pradesh, India Gender Male/ Female Industry Cement Division CTC As per industry norms Work Experience 2-4 Years Interview process 2 RoundsRoles and ResponsibilitiesWork on the creation, execution, and maintenance of PPC Ads campaigns Generate qualified leads according to the provided targets Proficiency in Keywords research and keywords competition Analysis Execute the strategies for media buying and placement of various lead magnets on relevant websites and social media channels Knowledge of Analytic toolsManage and report on budget planning/performance of ad campaigns Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns Create a campaign expense sheet on a timely basis Liaison with multiple media agencies and track performance KPIsSkills1+ years of experience in performance marketingExperience building effective multi-channel marketing strategies including PPC, SEO, social media, and other digital channels