A
• Customer Engagement: Customer engagement / personal visits at pre-defined frequency B
• Customer Service: Specialized resource to pro-actively resolve customer queries, service requirements, product customization, etc to ensure primary banking behaviour C
• Enhance Relationship Value Enhancement: Help customer with appropriate products to fulfil family and business banking needs, including those of Group Firms, and thereby maximize relationship value D
• Product Penetration: Understand customers business profile / requirements and fulfil needs via products/services such as Trade Finance / Forex, Cash Management Services, POS Machines / Payment gateway solutions, doorstep banking, Loans, Life / General Insurance etc
• E
• Migration to Digital Platform: Migration of transactions to Digital Banking Channels i
• e
• Net Banking/ E-Net, Mobile Banking, Phone Banking, Insta-Alerts, Email Statements etc as per customer profile / needs / preference F
• Central Initiatives: 1
• Maintaining portfolio health i
• e
• Account activation balance maintenance 2
• Ensure action on central triggers / customer service initiatives
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