Proposal & Marketing Specialist
Job Description
The Proposal & Marketing Specialist supports the execution of Gifford Carr’s marketing initiatives, with a primary focus on proposal development and sales-facing materials. This role plays an important part in ensuring client proposals are well-structured, professionally presented, and aligned with established brand standards. Proposals represent the majority of the position's focus, requiring strong organization, attention to detail, and the ability to manage competing priorities. In addition to proposal ownership, the Proposal & Marketing Specialist contributes to the operational delivery of marketing initiatives across content, events, and internal coordination. The role operates under the strategic direction of the Marketing Manager. Duties of the Role:
Proposal Development & Sales SupportProposal development is the central responsibility of this position. The Marketing Specialist works closely with producers and internal stakeholders to prepare client-ready materials that reflect the company’s positioning and professionalism. Responsibilities include: · Developing and maintaining proposal templates in alignment with approved brand and messaging frameworks· Gathering and organizing required information from producers· Assembling and formatting proposals for new business and renewals· Managing timelines to ensure proposals are delivered on schedule· Maintaining version control and organized documentation· Reviewing materials for clarity, consistency, and presentation quality Messaging direction and brand positioning are defined at the manager level; this role ensures execution reflects those standards consistently. Marketing SupportIn addition to proposals, the role provides operational marketing support. This may include formatting newsletters and presentations, uploading approved website or blog content, scheduling social media posts based on defined messaging plans, and helping to maintain marketing templates and shared resources. The focus remains executional. Brand ConsistencyThe Proposal & Marketing Specialist helps maintain consistency in formatting and presentation across proposals and delegated marketing materials. Any adjustments to templates or structural improvements are reviewed in alignment with the Marketing Manager to ensure continuity in brand presentation. Scope:This is an execution-focused marketing role with defined ownership of proposal development and coordinated support of marketing operations.
Education and Experience Requirements:
1-3 years experience in a similar role with a background in advertising, marketing, and communication
Experience with graphic design is an asset
Experienced using Canva, Adobe Creative Suite, Microsoft Office
College diploma in Advertising & Marketing, Graphic Design, or similar
