Setting up and managing Amazon and Flipkart Ad campaigns, Ad groups, Ads, Keywords, Bids, and Budgets for all assigned accounts across advertising channels and properties over Amazon Marketing Services
• Planning visibility spends and participation in mega events like Big Billion Days, Great India.
• Daily monitoring and forecasting account budgets and spending to deliver an optimized balance of ROI & ROAS
strategy
• Provide recommendations and improve performance of Paid Search and Display campaigns for budget planning as well as a cross-channel media strategy. Generate detailed keyword research analysis for new & existing products using third-party tools. Relationship management with marketplace advertising teams to manage Search & Display spends and identifying trends, insights to optimize spend and conversions.
• Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research.
• Spending time developing new tests as part of a growth