PPC / Digital Marketing Specialist
Job Description
Enormous Enterprise LLC
Location:
Jaipur, Rajasthan, India
Pay
DOE
Posted
June 23, 2026
Apply
Description
Job Title: PPC / Digital Marketing Specialist
Experience: 2+ Years
Location: Jaipur, India
Employment Type: Full-time
Key Responsibilities
PPC (Google Ads & Other Platforms)
• Plan, execute, and optimize paid campaigns across Google Search, Display, Shopping, Performance Max, and YouTube
• Conduct in-depth keyword research, competitor analysis, and audience targeting
• Manage campaign structures, bidding strategies, budgets, and ad copies
• Monitor performance metrics such as CPC, CPA, ROAS, CTR, and conversion rates
• Perform A/B testing on ads, landing pages, and extensions
• Track and analyze performance using Google Analytics, GA4, and Google Tag Manager
• Ensure proper conversion tracking and attribution setup
Meta Ads
• Create, manage, and scale Meta Ads campaigns (Lead Gen, Traffic, Conversion, Retargeting)
• Develop audience strategies including custom, lookalike, and retargeting audiences
• Optimize creatives, ad formats, and messaging based on performance insights
• Monitor funnel performance and improve lead quality and cost efficiency
• Stay updated with Meta platform changes, policies, and best practices
Collaboration & Reporting
• Work closely with SEO, design, content, and sales teams for aligned campaign goals
• Prepare weekly and monthly performance reports with actionable insights
• Recommend data-driven strategies to improve overall paid media performance
Required Skills & Qualifications
• 4+ years of hands-on experience managing PPC and Meta Ads
• Strong understanding of paid acquisition funnels and performance marketing
• Proficiency in Google Ads, Meta Ads Manager, GA4, GTM
• Experience managing mid to large-scale budgets
• Strong analytical skills with the ability to derive insights from data
• Excellent communication and reporting skills
• Experience with landing page optimization and CRO is a plus
Preferred (Good To Have)
• Experience with LinkedIn Ads or other paid platforms
• Familiarity with CRM tools and lead lifecycle tracking
• Experience in B2B, eCommerce, or high-ticket lead generation
• Basic understanding of SEO and organic performance alignment
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