Performance Media Manager

Job description
• *Role Overview**

We are seeking a highly skilled Paid Advertising Specialist to join our team at Evince Development Pvt. Ltd., a CMMI 3-Level certified IT service company.

The successful candidate will be responsible for developing and optimizing paid marketing campaigns across multiple platforms to drive business growth and maximize return on investment.
• *Key Responsibilities**
• Conduct thorough keyword research, A/B testing, and audience segmentation to inform data-driven decisions.
• Implement advanced analytics tools to track campaign performance and identify areas for improvement.
• Enhance landing pages and ad creatives to increase conversion rates and improve brand visibility.
• Develop remarketing and retargeting strategies to nurture leads and enhance customer engagement.
• Manage budgets effectively to ensure cost-effective lead generation and revenue growth.
• Stay up-to-date on the latest digital advertising trends and algorithm changes to maintain a competitive edge.
• *Requirements**
• At least 3 years of experience in performance marketing and paid media.
• Staying current with the latest trends and technologies in performance marketing is essential for continuous improvement.
• *What We Offer**

We are an equal opportunity employer encouraging applications from candidates of all backgrounds and experiences. Read more