Verified Job
Digital Marketing
Performance Marketing ( Travel)
Digital Marketing
#577399
Remote / WFH
Job Description
We are hiring a Performance Marketing Specialist for one of our esteemed clients in the travel industry , based out of Gurgaon’s Udyog Vihar Phase . The ideal candidate will have hands-on experience with Facebook Ads Manager , strong command over Google Ads , and a solid understanding of travel consumer behavior and seasonal trends.
This role demands strategic planning, data-driven campaign execution, and ongoing optimization to deliver measurable ROI.
Key Responsibilities:
• Plan, execute, and optimize performance marketing campaigns across Facebook, Instagram, and Google Ads platforms.
• Drive lead generation and bookings through targeted campaigns tailored to travel offerings.
• Collaborate with creative and content teams to develop high-converting ad creatives and landing pages.
• Analyze ad performance, derive insights, and adjust strategies to improve CAC, ROAS, and conversion rates.
• Conduct A/B testing for copy, creatives, and targeting.
• Stay up to date with the latest trends and best practices in digital advertising and travel consumer behavior .
• Generate performance reports and share actionable insights with internal teams and clients.
Required Skills & Qualifications:
• 2–4 years of proven experience in performance marketing , preferably in the travel or tourism domain .
• Strong expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube) .
• Deep understanding of campaign optimization, bidding strategies, and audience segmentation .
• Familiarity with Google Analytics , Tag Manager , and conversion tracking tools .
• Ability to analyze campaign data and translate it into strategic recommendations.
• Excellent communication and project management skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
What We Offer:
• Opportunity to work with a reputed travel brand
• A collaborative and growth-driven work culture
• Competitive salary and performance-based incentives
• Office location: Gurgaon, Udyog Vihar Phase
This role demands strategic planning, data-driven campaign execution, and ongoing optimization to deliver measurable ROI.
Key Responsibilities:
• Plan, execute, and optimize performance marketing campaigns across Facebook, Instagram, and Google Ads platforms.
• Drive lead generation and bookings through targeted campaigns tailored to travel offerings.
• Collaborate with creative and content teams to develop high-converting ad creatives and landing pages.
• Analyze ad performance, derive insights, and adjust strategies to improve CAC, ROAS, and conversion rates.
• Conduct A/B testing for copy, creatives, and targeting.
• Stay up to date with the latest trends and best practices in digital advertising and travel consumer behavior .
• Generate performance reports and share actionable insights with internal teams and clients.
Required Skills & Qualifications:
• 2–4 years of proven experience in performance marketing , preferably in the travel or tourism domain .
• Strong expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube) .
• Deep understanding of campaign optimization, bidding strategies, and audience segmentation .
• Familiarity with Google Analytics , Tag Manager , and conversion tracking tools .
• Ability to analyze campaign data and translate it into strategic recommendations.
• Excellent communication and project management skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
What We Offer:
• Opportunity to work with a reputed travel brand
• A collaborative and growth-driven work culture
• Competitive salary and performance-based incentives
• Office location: Gurgaon, Udyog Vihar Phase
