Performance Marketing Specialist (Paid Ads – Google & Meta)

Performance Marketing Specialist (Paid Ads – Google & Meta) Company: Race Digital Location: Ahmedabad (in-office, full-time) Experience: 2–4 years, hands-on paid media We run paid advertising across multiple Google and Meta ad accounts and are looking for someone who can own campaign performance end to end - planning, execution, tracking, and optimization. This is a hands-on role for someone who lives in the ad platforms daily, is rigorous about measurement, and moves fast. You'll manage multiple Google Ads accounts and Meta ad accounts, reporting on real performance and continuously improving ROAS. What you'll do: Plan, build, and manage campaigns across Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram) Own conversion tracking setup and integrity - pixels, Google Tag Manager, conversion actions, GA4 linkage - and make sure the numbers we act on are trustworthy Do audience research, segmentation, keyword research, and competitor analysis Run structured A/B tests on creatives, copy, audiences, and bidding, and act on results quickly Monitor budgets and pacing across all accounts, and optimize for CPA, ROAS, and CTR Report performance clearly, with honest attribution, and flag what's working and what isn't Coordinate with the design/content team on ad creatives Must-have skills 2–4 years running Google Ads and Meta Ads accounts independently (not just assisting) Strong, demonstrable command of conversion tracking and attribution - pixel setup, GTM, GA4, conversion troubleshooting. This is central to the role, not optional. Comfortable managing multiple accounts at once without dropping quality Fluent with Google Analytics, Meta Business Suite, and reporting/reporting tools Data-driven, fast-moving, and able to turn analysis into action without hand-holding Good English communication for reporting Nice to have Google Ads and/or Meta Blueprint certification Experience in an agency or multi-account environment To apply Please share your CV along with a short note on one campaign where you improved performance - tell us what the tracking setup was, what you changed, and the measurable result.