Performance Marketing Specialist
Job Description
• Build and maintain strong relationships with advertisers, publishers, and affiliates, ensuring their satisfaction and ongoing partnership.
• Develop and implement strategies to maximize advertiser and publisher acquisition and retention.
• Collaborate with the sales team to create effective marketing campaigns and promotional materials to attract new advertisers.
• Monitor and analyze campaign performance metrics, providing regular reports and recommendations to optimize results and achieve targets.
• Stay updated with industry trends, competitive landscape, and emerging opportunities to drive innovation and stay ahead of the competition.
• Resolve any issues or concerns raised by advertisers, publishers, or affiliates in a timely and professional manner.
• Conduct regular performance evaluations of advertisers, publishers, and affiliates, identifying areas for improvement and implementing corrective measures.
• Assist in negotiating and finalizing contracts and agreements with advertisers, ensuring favorable terms and conditions for both parties.
• Collaborate with internal teams such as finance and operations to ensure smooth campaign setup, tracking, and billing processes.
Requirements:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as an Affiliate Manager or similar role in the digital advertising industry.
• In-depth knowledge of affiliate marketing concepts and best practices.
• Strong network of contacts within the advertising industry, including advertisers, publishers, and affiliates
