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Performance Marketing Specialist

Kolkata, West Bengal
Digital Marketing
#329087
Remote / WFH

Job Description

Full Job Description
Having been founded in 2017, we're the fastest-growing eyewear company in the Middle East. We have a clear mission here, and that is to provide access to quality eyewear at unmatched value by creating and curating the right designs for the region. We believe that everyone should be able to express themselves authentically and confidently—and we're on the way to making that happen!

Fast forward to today and we have a retail footprint of 55+ stores across four countries (KSA, UAE, Bahrain and Kuwait) as well as already becoming the largest online eyewear retailer in our space. It's been a phenomenal journey so far, with more than 650 employees who embody our core values of Integrity, Ownership, Boldness and Optimism, it’s what has allowed us to scale at this pace and culminated in us being a certified ‘Great Place to Work 2026’ across all of our offices.

Our people are our strength, and we have a team of diverse (4+% female, 31+ different nationalities), smart thinkers who are encouraged to think creatively and empowered to turn their ideas into actions. To support this growth, we are looking for intelligent, ambitious, and confident individuals that can bring fresh and innovative thinking to eyewa and play a part in driving the company forward on its truly exciting journey.

We are currently recruiting for a Performance Marketing Specialist (Google & Programmatic) as part of the growth of our Marketing team. This person will manage performance marketing campaigns across Google & Programmatic channels and be responsible for their performance.

Responsibilities:
Plan, create and manage Google Ads & Programmatic ad campaigns across the whole marketing funnel
Manage the platform’s daily budgets and spend pacing in adherence to allocations in order to drive desired returns
Measure, refine & report performance of all digital marketing campaigns against ROI goals
Identify trends and insights and optimize spend based on performance
Plan, execute and measure tests across ad creative and landing pages to optimize conversion
Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience
Requirements
An ideal candidate for this role is someone who loves digital marketing and wants to work with a rockstar team and learn & grow together.
Ideally the candidate has experience of over 2 years of setting up and running campaigns across near ad networks & programmatic channels.
We expect the candidate to be good with numbers as the performance team at Eyewa has a highly data driven culture. This is a great opportunity for someone who is driven about data and loves execution & loves solving problems.
Good to haves would be experience working in the GCC and experience working with iOS for performance marketing
If you are successful, what we can offer is a high learning environment, no day is the same, challenges keep coming with the ability to grow and develop your personal skill set working alongside some of the most talented people in the industry. Having been certified Great Place to Work, we feel we also have a special culture and environment that we have managed to retain even though we have scaled at a frenetic pace. Our mission is clear, we want to help people and do it the right way by building a healthy, sustainable business that will become one of the most loved and well-known homegrown brands in the region. If you think you are right for this role - please apply #Teameyewa!
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