Verified Job
Digital Marketing
Performance Marketing & Sales Specialist
Digital Marketing
#4236
Remote / WFH
Job Description
Job Title: Growth Marketing & Sales Specialist (Paid Ads + Lead Conversion)
Location: Janakpuri, New Delhi
Experience Required: 1–4 Years
Working Days: 6 Days a Week
Working Hours: 10:00 AM – 6:00 PM
Job Overview
We are looking for a dynamic and results-driven professional who can seamlessly manage both performance marketing and sales. The ideal candidate will be responsible for generating high-quality leads through paid advertising platforms and converting them into customers using effective inbound and outbound sales strategies.
This role requires a full-funnel mindset — from campaign execution to revenue generation.
Key Responsibilities Marketing & Lead Generation
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and Snapchat Ads.
• Develop data-driven strategies to generate high-quality leads and maximize ROI.
• Monitor and optimize campaigns based on key metrics such as CPC, CPL, and ROAS.
• Conduct A/B testing on creatives, targeting, and landing pages to improve performance.
• Collaborate with design and content teams to create high-converting ad creatives and copies.
• Stay updated with the latest trends and best practices in digital marketing.
Sales (Inbound & Outbound)
• Manage and convert inbound leads generated through marketing campaigns.
• Conduct outbound sales activities including cold calling, email outreach, and LinkedIn prospecting.
• Understand customer needs and effectively pitch relevant products/services.
• Maintain and manage a strong sales pipeline with consistent follow-ups.
• Achieve monthly and quarterly sales targets.
CRM & Reporting
• Maintain accurate records of leads, interactions, and conversions using CRM tools such as HubSpot, Zoho, or Salesforce.
• Track, analyze, and report performance metrics regularly.
• Provide actionable insights to improve lead quality, campaign performance, and conversion rates.
Required Skills & Qualifications
• 1–4 years of experience in digital marketing and sales.
• Hands-on experience with Google Ads and Meta Ads (mandatory).
• Experience with LinkedIn Ads and Snapchat Ads is a plus.
• Strong understanding of lead generation and conversion funnels.
• Proven experience in inbound and outbound sales.
• Excellent communication, persuasion, and negotiation skills.
• Familiarity with CRM tools like HubSpot, Zoho, or Salesforce.
• Analytical mindset with a strong focus on targets and performance.
Preferred Qualifications
• Experience in performance or growth marketing roles.
• Knowledge of landing page optimization techniques.
• Familiarity with email marketing tools and automation.
Key Performance Indicators (KPIs)
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Revenue Targets
• Overall Campaign Performance Metrics
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
Location: Janakpuri, New Delhi
Experience Required: 1–4 Years
Working Days: 6 Days a Week
Working Hours: 10:00 AM – 6:00 PM
Job Overview
We are looking for a dynamic and results-driven professional who can seamlessly manage both performance marketing and sales. The ideal candidate will be responsible for generating high-quality leads through paid advertising platforms and converting them into customers using effective inbound and outbound sales strategies.
This role requires a full-funnel mindset — from campaign execution to revenue generation.
Key Responsibilities Marketing & Lead Generation
• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and Snapchat Ads.
• Develop data-driven strategies to generate high-quality leads and maximize ROI.
• Monitor and optimize campaigns based on key metrics such as CPC, CPL, and ROAS.
• Conduct A/B testing on creatives, targeting, and landing pages to improve performance.
• Collaborate with design and content teams to create high-converting ad creatives and copies.
• Stay updated with the latest trends and best practices in digital marketing.
Sales (Inbound & Outbound)
• Manage and convert inbound leads generated through marketing campaigns.
• Conduct outbound sales activities including cold calling, email outreach, and LinkedIn prospecting.
• Understand customer needs and effectively pitch relevant products/services.
• Maintain and manage a strong sales pipeline with consistent follow-ups.
• Achieve monthly and quarterly sales targets.
CRM & Reporting
• Maintain accurate records of leads, interactions, and conversions using CRM tools such as HubSpot, Zoho, or Salesforce.
• Track, analyze, and report performance metrics regularly.
• Provide actionable insights to improve lead quality, campaign performance, and conversion rates.
Required Skills & Qualifications
• 1–4 years of experience in digital marketing and sales.
• Hands-on experience with Google Ads and Meta Ads (mandatory).
• Experience with LinkedIn Ads and Snapchat Ads is a plus.
• Strong understanding of lead generation and conversion funnels.
• Proven experience in inbound and outbound sales.
• Excellent communication, persuasion, and negotiation skills.
• Familiarity with CRM tools like HubSpot, Zoho, or Salesforce.
• Analytical mindset with a strong focus on targets and performance.
Preferred Qualifications
• Experience in performance or growth marketing roles.
• Knowledge of landing page optimization techniques.
• Familiarity with email marketing tools and automation.
Key Performance Indicators (KPIs)
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Revenue Targets
• Overall Campaign Performance Metrics
Job Type: Full-time
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
