Performance Marketing Paid Ads Media Specialist

At Spark Labs Marketing, we’re passionate about creating data-driven marketing solutions that help brands reach the right audience, maximize ROI, and drive measurable results. Our culture is built on innovation, collaboration, and a commitment to staying ahead of industry trends. If you thrive on optimizing campaigns, analyzing metrics, and delivering performance breakthroughs, we’d love to have you on our team!

Position Overview:

As a Performance Marketing Paid Ads Media Specialist, you’ll be at the forefront of designing, implementing, and optimizing paid advertising strategies across multiple platforms. Working closely with our marketing team, you will deploy innovative campaigns that are data-driven, results-oriented, and closely aligned with business objectives. Your analytical insights, passion for experimentation, and mastery of digital ad platforms will play a key role in our continued success.

Key Responsibilities:

Campaign Strategy Execution
Plan, launch, and optimize paid media campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.) that drive growth and maximize ROI.
Collaborate with cross-functional teams to ensure campaign alignment with broader marketing goals.
Data Analysis Optimization
Analyze performance metrics (CPC, CTR, CPA, ROAS) and develop actionable insights to enhance campaign effectiveness.
Continuously test and refine ad copy, landing pages, and targeting strategies to increase conversions.
Budget Management
Allocate and manage ad spend across channels for optimal results.
Conduct ongoing cost-benefit analyses to ensure efficient use of resources.
Audience Targeting Research
Perform market research to identify and segment target audiences.
Stay updated on industry trends and competitor activities to stay ahead and optimize strategies.
Reporting Communication
Provide regular performance reports to stakeholders, translating data into clear, actionable insights.
Maintain transparent communication on campaign outcomes, optimization tactics, and new growth opportunities.
Strategic Innovation
Experiment with new platforms, beta features, and emerging digital channels to expand reach and discover new revenue streams.
Uphold best practices for performance marketing and paid media execution, driving continuous improvement across all initiatives.
What We’re Looking For:

Proven Experience: Demonstrable track record in performance marketing or paid media management with measurable results.
Platform Expertise: Deep knowledge of major advertising platforms (Google Ads, Facebook/Instagram Ads, etc.) and tools (Google Analytics, etc.).
Analytical Mindset: Strong proficiency in data interpretation, with the ability to extract insights, identify trends, and pivot strategies.
Budget Savvy: Experience in budget allocation, spend tracking, and balancing cost-efficiency with campaign impact.
Technical Proficiency: Familiarity with A/B testing methodologies, landing page optimization, and relevant marketing tech stacks.
Team Player: Excellent collaboration and communication skills, with the ability to present complex data in an actionable way.
Growth Mindset: An eagerness to learn, innovate, and stay up to date with the latest advancements in digital advertising. Read more