Performance Marketing Manager
Job Description
About Talknlock
Talknlock is a growth-focused digital marketing agency helping brands scale through content creation, performance marketing, branding, and web solutions. We partner with startups, D2C brands, real estate businesses, and established companies to drive measurable business growth.
Role Overview
We're looking for a Performance Marketing Specialist who can independently plan, execute, optimize, and scale paid advertising campaigns across Meta and Google. The ideal candidate is data-driven, proactive, and passionate about delivering measurable results.
Key Responsibilities
• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads.
• Develop media buying strategies aligned with client business objectives.
• Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates.
• Conduct audience research, competitor analysis, and A/B testing for creatives, copy, and landing pages.
• Set up and manage Meta Pixel, Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with content creators, designers, and account managers to improve campaign performance.
• Manage multiple client accounts while ensuring timely execution and optimization.
• Stay updated with platform changes, industry trends, and best practices.
Requirements
• 1–3 years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Good understanding of Google Analytics (GA4), GTM, Meta Pixel, and conversion tracking.
• Experience managing monthly ad budgets across multiple accounts.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.
• Ability to work independently and take ownership of campaigns.
• Agency experience will be preferred.
Good to Have
• Experience with LinkedIn Ads or YouTube Ads.
• Knowledge of CRO (Conversion Rate Optimization).
• Familiarity with Shopify, WordPress, or landing page optimization.
• Basic understanding of SEO and email marketing.
What We Offer
• Opportunity to work with fast-growing brands across multiple industries.
• A collaborative and learning-focused work environment.
• Ownership of campaigns with room for experimentation.
• Career growth based on performance.
• Competitive salary and performance-based incentives.
