ABOUT SMILE
Smile is a dynamic national organisation that is based in Australia and was founded in 2006. It is powered by a talented and dedicated team. Our organisation consists of 5 divisions including the National Dental Network, Health Fund Partnerships, Projects Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. We have 4,000+ Dentists, 12,000+ Support Team, 1,000+ locations, and nearly 1.1M Members nationally. Smile is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission-focused team.
THE MISSION
Smile was founded because we believe that quality health care is fundamental to the enjoyment of life. We believe that a beautiful, healthy smile for life raises our self-esteem, confidence, and spirit. We believe that a beautiful smile and good oral health lead to a healthier and happier life. We also know that poor oral health is linked to serious health conditions such as heart disease, diabetes, stroke, premature birth, and Alzheimer's.
Smile's mission is to revolutionise quality healthcare accessibility and affordability for the people of Australia. We want to ensure that everyone can visit the dentist regularly. If there is a person in Australia who can’t afford a beautiful, healthy smile and great oral health then this matters to us even if this person isn’t our friend or family. We believe we are a group of smaller families that make up a larger family, Australia.
THE OPPORTUNITY
Join Smile, where there's a culture of excellence and remote work thrives! You have the opportunity to make a positive and sustainable impact on people’s lives every day and throughout the country.
You will get the opportunity to work with an exceptional leadership team. Our guidance will assist you to reach new heights and achieve the 'best you'.
We champion independent ownership amongst effective team members, empowering you to take initiative, make decisions, and drive projects forward with confidence.
Collaborate with a dedicated and talented team who are also friendly, supportive, trustworthy, enduring, and inspiring. You'll always feel connected and empowered whether it's through virtual meetings or shared documents.
And let's talk about rewards! The exceptional and successful applicant will earn beyond local market standards with opportunities to take on more responsibilities and challenges while enjoying the convenience of remote work.
For those local to our headquarters, enjoy a vibrant city workspace with plenty of natural light and scenic river views. Amenities like cafes, bars, yoga studios, and 24-hour gyms are at your fingertips.
For our remote team, enjoy top-of-the-line technology set-up and a positive work environment conducive to productivity. Our remote work approach ensures that Smile achieves its goals and you excel, personally and professionally.
Smile is the ultimate package. Join us for a challenging mission, exceptional team, inspiring culture, opportunity to impact, impressive rewards, remote working, and an exciting future!
THE CULTURE
Smile is a place where successful and dedicated people come together and work harmoniously to make a positive and sustainable difference in the lives of millions of people and Australia. It is a place for exceptional people who desire to work with other exceptional people. We embrace diversity and initiative as we know that it takes a myriad of ideas, expertise, and approaches to achieve success and longevity.
Our culture fosters imagination, initiative, and excellence by providing an environment where there is a contest of ideas. We relish solving problems elegantly and effectively. The team is encouraged to try ideas and challenge the status quo. We say that we play with ‘live ammo’ meaning that ideas can become a strategy within minutes. We move quickly to stress test ideas and move even more quickly to trial, monitor, tweak, and repeat.
Our Team welcomes open feedback. We appreciate that mistakes and discomfort are an opportunity for growth for everyone. Smile embraces thoughtful disagreement as we know it's not about who’s idea and work but about the best idea and outcome. We frown on ego and politicking as it clouds judgment and isn't conducive to achieving genuine excellence. We are self-assured and quietly confident.
OUR PRINCIPLES
Integrity
Consistently honest, ethical and trustworthy in all dealings
Collaboration
Listening and helping the team succeed each day
Accountability
Take ownership and deliver on your promises
Respect
Appreciate unique perspectives and input of your team
Excellence
Commit to being outstanding in all that you do
WHAT WE LOOK FOR
Excellent problem solving
You enjoy and persist at solving a variety of problems effectively
You enjoy learning
You're always learning and developing yourself and adding value to the team
You are driven
You take initiative to achieve the best outcomes and advance our mission
Commercial acumen
You consider the commercial impact of the problems you solve when advising or implementing a solution
Interpersonal skills
You're friendly, supportive and enjoy cultivating relationships with your colleagues and the people we serve
Excellent communication
You're capable of communicating effectively across the technical and business side of the organisation
Performance Marketing Manager (Full-Time/Remote)
ROLE OBJECTIVES
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
ABOUT SMILE
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
AMAZING REASONS TO WORK WITH SMILE
100% Remote: Enjoy the flexibility and convenience of working from anywhere.
Full-Time Position: Secure a stable and consistent work schedule.
Similar Time Zone: Work seamlessly with a team in a compatible time zone.
Established Company: Join a nearly 20-year-old successful growing organisation.
National Presence: Be part of a national Australian company.
Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
Top-Tier Leadership Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder CEO and a successful Silicon Valley CMO and a successful Head of Marketing from India.
Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
Integrated Marketing Strategy: A company with a cohesive marketing strategy ensures that PPC and paid social campaigns align with broader marketing goals, improving overall campaign effectiveness and brand consistency.
KEY RESPONSIBILITIES
Strategic Campaign Development
Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
Develop and execute paid social campaigns to acquire new members and retain existing ones.
Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
Campaign Optimisation
Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
Collaborate with the sales team to align messaging and drive enterprise-level growth.
Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
Monitor, develop and analyse paid social campaigns to maximise ROI and reduce cost per acquisition across platforms. This includes optimising the target audience, ad creative and landing pages.
Own the Complete Funnel
Develop ideas for generating leads and revenue through targeted Top, Middle Bottom of the funnel campaigns.
Maintain a 360° view of the funnel, tracking everything from impressions to conversions on a daily basis.
Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
Monitor key metrics and report insights regularly to drive timely improvements.
Work closely with stakeholders (design, content, and IT) to address and resolve the funnel-related concerns.
Budget Management
Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing
Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
Coordinate A/B testing of ad copy, creative and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting
Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Generate regular reports on key paid social campaign metrics. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Hunt for New Platforms
Explore new opportunities across paid platforms and channels to sustain and accelerate growth.
Drive revenue with a growth mindset - through structured experimentation programs, learn from failures and make data-driven decisions.
Collaboration Communication
Collaborate with the designer content manager to ensure creatives and communication are in line with brand guidelines.
Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
Acquisition (Grow Smile™dental cover)
Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smile™. Stay forward-looking, adapt confidently in ambiguity, and operate with a strong growth mindset to consistently achieve targets.
ROI (Return on Investment)
Measure the sales and revenue generated from individual platforms and campaigns. Track, monitor and improve the Lifetime Value of the customer, ensuring positive ROI for each campaign.
CAC (Customer Acquisition Cost)
Monitor and optimise the average cost incurred to acquire a new member or lead through campaigns, maximising new member acquisition within budget parameters.
Monitor and implement strategies to improve metrics across each stage of the acquisition funnel.
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
Has a passion for excelling in all they do, and this is evidenced in the extra references provided in your application.
Has extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads, Meta Ads, and other paid social platforms.
Demonstrated success running successful Google ads and Meta ads is a must.
Should be analytical, strategic, and creative when the role requires it.
A growth mindset is essential - someone who embraces challenge, learns from feedback, and continuously seeks improvement.
Has perfectly spoken written English.
Has the highest integrity.
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
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