Verified Job
Marketing
Performance Marketing Lead
Marketing
#823719
Remote / WFH
FundsIndia
Job Description
We are looking for a Performance Marketing Lead to own performance marketing strategy and execution across Google Search ,UAC/Apps ,Meta ,YouTube and DV360 for FundsIndia’s D2C (B2C) business and sales-assisted funnel. You'll build and operate advanced conversion tracking and bidding systems, drive CAC efficiency through cohort-based modeling, and partner closely with Sales and CRO to deliver high-quality, cost-efficient growth.
Designation: Associate Director / Director - Performance Marketing
Experience: 7–12 years in performance marketing, across App-first and sales-assisted models, preferably within fintech, edtech, or Insurtech.
Qualification: Graduate/MBA
Location: Bengaluru
Must Have (Skills/Exposures/Certifications):
• Expertise in conversion event architecture, offline conversion import, and value-based bidding .
• Strong understanding of sales-assisted lead-gen funnel and campaign levers to improve CAC and drive growth .
• Hands-on expertise in Search / P-max campaign structuring, match-type strategy, negative keywords, and Quality Score levers .
• Strong quantitative fluency — cohort CAC / LTV modelling, lag-curve analysis, and attribution logic in Sheets/Excel or SQL
Designation: Associate Director / Director - Performance Marketing
Experience: 7–12 years in performance marketing, across App-first and sales-assisted models, preferably within fintech, edtech, or Insurtech.
Qualification: Graduate/MBA
Location: Bengaluru
Must Have (Skills/Exposures/Certifications):
• Expertise in conversion event architecture, offline conversion import, and value-based bidding .
• Strong understanding of sales-assisted lead-gen funnel and campaign levers to improve CAC and drive growth .
• Hands-on expertise in Search / P-max campaign structuring, match-type strategy, negative keywords, and Quality Score levers .
• Strong quantitative fluency — cohort CAC / LTV modelling, lag-curve analysis, and attribution logic in Sheets/Excel or SQL
