Performance Marketing Executive / Specialist

About the Role
We are seeking a driven and analytical Performance Marketing Executive / Specialist with 2+ years of hands-on experience to join our growing team. This role is ideal for an individual passionate about digital marketing and specializing in E-commerce and Direct-to-Consumer (D2C) brands. You will play a crucial role in planning, executing, and optimizing our performance marketing campaigns to drive online sales, customer acquisition, and brand growth for our clients.

What You’ll Do
Assist in the development and execution of paid digital marketing campaigns across various platforms, with a focus on E-commerce and D2C brand objectives.
Manage and optimize campaigns on platforms such as Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook Instagram).
Conduct keyword research, audience targeting, ad copy creation, and landing page optimization to improve campaign performance.
Monitor campaign budgets and bids to ensure efficient spend and maximum ROI.
Analyze campaign data, identify trends, and provide actionable insights to improve performance.
Generate regular performance reports, summarizing key metrics and recommendations.
Conduct A/B tests on ad creatives, copy, and landing pages to identify winning strategies.
Stay up-to-date with the latest trends and best practices in performance marketing, E-commerce, and D2C.
Collaborate with the creative and content teams to ensure ad assets are aligned with campaign goals.
Work towards specific performance KPIs such as ROAS, CPA, CPL, and conversion rates.
What You’ll Bring
2+ years of direct experience in performance marketing, specifically working with E-commerce and D2C brands.
Proven experience running and optimizing paid campaigns on Google Ads and Meta Ads (Facebook Instagram).
Solid understanding of E-commerce metrics (ROAS, AOV, Conversion Rate) and how to influence them through paid media.
Familiarity with Google Analytics and Google Tag Manager for tracking and analysis.
Strong analytical skills with the ability to interpret data and draw actionable conclusions.
Excellent written and verbal communication skills.
Ability to work effectively both independently and as part of a team in a fast-paced environment.
Proactive, detail-oriented, and a results-driven mindset.
Bachelor’s degree in Marketing, Business, or a related field.
Ready to Elevate E-commerce Brands?
If you’re a passionate performance marketer eager to make a significant impact on E-commerce and D2C brands, we encourage you to apply! Please submit your resume.

Job Category: Technology
Job Type: Full Time
Job Location: Ahmedabad
Department: Technology Read more