Verified Job
Marketing
Performance Marketing Executive
Marketing
#789461
Remote / WFH
Elevate life care
Job Description
Job Title: Performance Marketing Executive / ManagerJob Summary
We are seeking a data-driven and results-oriented Performance Marketing professional to plan, execute, optimize, and scale digital marketing campaigns across multiple paid channels. The ideal candidate will have strong analytical skills, hands-on experience with advertising platforms, and a proven track record of driving customer acquisition, lead generation, and revenue growth.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube, and other digital channels.
Monitor campaign performance and manage budgets to maximize ROI and ROAS.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Develop and execute lead generation, customer acquisition, and conversion-focused strategies.
Analyze campaign data using tools such as Google Analytics, Google Tag Manager, and reporting dashboards.
Perform A/B testing on ad creatives, landing pages, and audience segments to improve performance.
Track and report key metrics including CPC, CPA, CTR, Conversion Rate, ROAS, and Customer Acquisition Cost (CAC).
Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing pages.
Implement conversion tracking, pixels, and attribution models for accurate campaign measurement.
Stay updated with industry trends, platform updates, and emerging digital marketing opportunities.
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
2–5+ years of experience in Performance Marketing or Digital Marketing.
Hands-on experience with Google Ads and Meta Ads platforms.
Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Experience managing monthly ad budgets and optimizing campaign performance.
Excellent analytical and reporting skills.
Proficiency in Microsoft Excel/Google Sheets.
Strong communication and project management abilities.
Preferred Skills
Experience with LinkedIn Ads, Programmatic Advertising, or Affiliate Marketing.
Knowledge of SEO and Conversion Rate Optimization (CRO).
Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
Experience with marketing automation tools.
Google Ads and Analytics certifications are a plus.
Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost per Acquisition (CPA)
Customer Acquisition Cost (CAC)
Lead Volume and Lead Quality
Conversion Rate
Revenue Growth from Paid Channels
Click-Through Rate (CTR)
Cost per Click (CPC)
Compensation & Benefits
Competitive salary package
Performance-based incentives
Health insurance and employee benefits
Professional development and certification support
Flexible work environment
Experience: 2–5 Years
Location: Mahipalpur, Aerocity New Delhi-110037
Employment Type: Full-Time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Paid time off
Work Location: In person
We are seeking a data-driven and results-oriented Performance Marketing professional to plan, execute, optimize, and scale digital marketing campaigns across multiple paid channels. The ideal candidate will have strong analytical skills, hands-on experience with advertising platforms, and a proven track record of driving customer acquisition, lead generation, and revenue growth.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube, and other digital channels.
Monitor campaign performance and manage budgets to maximize ROI and ROAS.
Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
Develop and execute lead generation, customer acquisition, and conversion-focused strategies.
Analyze campaign data using tools such as Google Analytics, Google Tag Manager, and reporting dashboards.
Perform A/B testing on ad creatives, landing pages, and audience segments to improve performance.
Track and report key metrics including CPC, CPA, CTR, Conversion Rate, ROAS, and Customer Acquisition Cost (CAC).
Collaborate with creative, content, and design teams to develop high-performing ad creatives and landing pages.
Implement conversion tracking, pixels, and attribution models for accurate campaign measurement.
Stay updated with industry trends, platform updates, and emerging digital marketing opportunities.
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
2–5+ years of experience in Performance Marketing or Digital Marketing.
Hands-on experience with Google Ads and Meta Ads platforms.
Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Experience managing monthly ad budgets and optimizing campaign performance.
Excellent analytical and reporting skills.
Proficiency in Microsoft Excel/Google Sheets.
Strong communication and project management abilities.
Preferred Skills
Experience with LinkedIn Ads, Programmatic Advertising, or Affiliate Marketing.
Knowledge of SEO and Conversion Rate Optimization (CRO).
Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
Experience with marketing automation tools.
Google Ads and Analytics certifications are a plus.
Key Performance Indicators (KPIs)
Return on Ad Spend (ROAS)
Cost per Acquisition (CPA)
Customer Acquisition Cost (CAC)
Lead Volume and Lead Quality
Conversion Rate
Revenue Growth from Paid Channels
Click-Through Rate (CTR)
Cost per Click (CPC)
Compensation & Benefits
Competitive salary package
Performance-based incentives
Health insurance and employee benefits
Professional development and certification support
Flexible work environment
Experience: 2–5 Years
Location: Mahipalpur, Aerocity New Delhi-110037
Employment Type: Full-Time
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Paid time off
Work Location: In person
