- Develop scripts focused on product perks, problem-solving, and storytelling
- Collaborate with the marketing and creative team for ad concepts
- Adapt scripts based on performance data and feedback
- Write in multiple tones (Hinglish, direct response)
- Stay updated with current ad trends and viral formats
REQUIREMENTS
- Strong command over English and Hindi (Hinglish preferred)
- Basic understanding of performance marketing and ad funnels
- Ability to write crisp, engaging, and conversion-focused content
- Creative mindset with attention to detail
- Prior experience in ad scripts, content writing, or similar roles is a plus
PREFERRED SKILLS
- Understanding of consumer psychology and buying triggers
- Knowledge of hooks, CTA writing
- Ability to analyse winning ads and replicate frameworks