Verified Job
Marketing
Performance Marketing Coordinator
Marketing
#788291
Remote / WFH
Hys & Beauty Private Limited
Job Description
About the job:
Key responsibilities:
1. Manage and optimize paid campaigns across Google, Meta, and other digital platforms
2. Conduct audience research, keyword research, and competitor analysis
3. Monitor and improve key metrics like CPC, CTR, CPL, CPA, ROAS, and ROI
4. Run A/B tests on ads, creatives, audiences, and landing pages
5. Track and analyze performance using tools like Google Analytics, GTM, and Meta Pixel
6. Collaborate with creative, content, and sales teams for campaign execution
7. Prepare performance reports with insights and optimization recommendations
8. Continuously test new strategies, platforms, and growth opportunities
Key responsibilities:
1. Manage and optimize paid campaigns across Google, Meta, and other digital platforms
2. Conduct audience research, keyword research, and competitor analysis
3. Monitor and improve key metrics like CPC, CTR, CPL, CPA, ROAS, and ROI
4. Run A/B tests on ads, creatives, audiences, and landing pages
5. Track and analyze performance using tools like Google Analytics, GTM, and Meta Pixel
6. Collaborate with creative, content, and sales teams for campaign execution
7. Prepare performance reports with insights and optimization recommendations
8. Continuously test new strategies, platforms, and growth opportunities
