Performance Marketing Associate – Marketplaces & Quick Commerce

The Performance Marketing Associate will be responsible for planning, launching, and managing performance-driven campaigns across e-commerce marketplaces and quick commerce platforms. This role focuses on driving sales and visibility on platforms like Amazon, Flipkart, Blinkit, Zepto, and others through data-led optimization, media planning, and close coordination with clients and internal teams to ensure strong ROI and scalable growth.

Key Responsibilities

• Launch, manage, and optimize performance marketing campaigns across marketplaces and quick commerce platforms (Amazon Ads, Flipkart Ads, Blinkit, Zepto, Instamart, etc.)

• Plan and execute media strategies to drive visibility, conversions, and sales across platform ecosystems

• Manage product listings, keyword strategies, bidding, and campaign structures to maximize performance

• Prepare and share regular reports on campaign performance, sales metrics, and business outcomes with clients

• Manage and prepare for client meetings, including performance reviews and growth strategy discussions

• Handle client communication independently and ensure timely updates and alignment on goals

• Coordinate with internal teams for catalog optimization, creatives, and platform-specific requirements

• Provide data-backed recommendations for improving product visibility, conversion rates, and overall marketplace performance

Required Skills & Experience

• 2+ years of experience working with e-commerce brands on marketplaces or quick commerce platforms (agency or in-house)

• Hands-on experience with Amazon Ads, Flipkart Ads, or similar marketplace advertising tools and onboarding clients on every platform.

• Strong understanding of marketplace algorithms, keyword optimization, and listing management

• Experience handling performance campaigns with small to mid-scale budgets on marketplaces

• Knowledge of analytics tools, reporting dashboards, and attribution for marketplace performance

• Strong communication skills with the ability to manage client interactions and performance discussions

• High attention to detail and accuracy

• Strong numerical and analytical skills

• Proficiency in Excel and PowerPoint

• Must have own laptop and work-from-home infrastructure

• Good understanding of creatives and ability to guide platform-specific creative requirements

Success Metrics

• Improved ROAS, conversions, and revenue across marketplaces and quick commerce platforms

• Consistent achievement of sales and visibility KPIs across platform campaigns

• High client satisfaction through proactive communication and performance reporting

• Effective coordination with internal teams leading to improved listing quality and campaign performance