Verified Job
Marketing
Performance Marketing Associate
Marketing
#789530
Remote / WFH
NexGen Innovators IT Services
Job Description
Job Profile Status: Currently hiring for this position.
Role Overview:
We are looking for a Performance Marketing Executive who is curious, proactive, and serious about building hands-on expertise in Meta and Google Ads. This role is ideal for someone who enjoys experimenting, tracking data, learning from results, and staying updated with platform changes, algorithm updates, and new ad formats.
You will work closely with senior marketers, designers, and founders to execute, optimize, and scale performance campaigns for D2C brands, service businesses, and internal growth initiatives.
Who Should Not Apply:
Candidates looking only for reporting or coordination roles
People uncomfortable with numbers, data, or performance pressure
Those unwilling to keep up with frequent Meta and Google updates
Marketers who rely only on “best practices” without testing
Core Responsibilities:
Execute and manage Meta (Facebook & Instagram) and Google Ads campaigns
Assist in planning and launching campaigns across:
Lead generation
E-commerce sales
Brand and performance funnels
Monitor daily performance metrics and optimize:
Budgets
Creatives
Audiences
Placements
Stay updated with Meta and Google Ads platform changes
Coordinate with design and content teams for ad creatives
Analyze campaign data and identify optimization opportunities
Assist in building and maintaining performance reports and dashboards
Support A/B testing of creatives, audiences, and landing pages
Required Skills (Must-Have):
1–3 years of hands-on experience or strong practical exposure to performance marketing
Basic to intermediate knowledge of Meta Ads Manager and Google Ads
Understanding of core performance metrics:
CTR
CPC
CPA
ROAS
Conversion rate
Ability to read data and derive actionable insights
Comfortable working in a fast-paced, performance-driven environment
Strong learning mindset and attention to detail
Required Skills (Good-to-have):
Experience with e-commerce or lead generation campaigns
Familiarity with:
GA4
Google Tag Manager
Meta Pixel / CAPI (basic understanding)
Understanding of funnel-based marketing (TOF, MOF, BOF)
Exposure to CRO or landing page optimization
Experience working with D2C, service, or startup brands
What We Care About More Than Degrees:
Your willingness to learn, test, and adapt
Your curiosity about why a campaign worked or failed
Your ability to spot patterns in data
Your discipline in execution and optimization
Your growth mindset and ownership of results
Application Instructions (Important):
Please share:
A short summary of your hands-on experience with Meta and Google Ads
Types of campaigns you have worked on (lead gen, e-commerce, brand, etc.)
Tools you are familiar with (Ads Manager, GA4, GTM, etc.)
Your current availability and expected compensation
Shortlisted candidates will go through:
Level-1 screening
Practical assessment or case-based discussion
Final interview
Perks & Benefits:
Exposure to real performance marketing budgets and live accounts
Hands-on learning with Meta and Google’s latest updates
Opportunity to work with D2C brands and service businesses
Fast learning curve with mentorship from senior marketers
Performance-driven, growth-focused work culture
Meet our people
Smart
Proactive
Reliable
At NexGen, every individual is having a skill to thrive perfection. We are a team of designers, developers, engineers, marketers and most importantly we are NexGen Innovators.
Role Overview:
We are looking for a Performance Marketing Executive who is curious, proactive, and serious about building hands-on expertise in Meta and Google Ads. This role is ideal for someone who enjoys experimenting, tracking data, learning from results, and staying updated with platform changes, algorithm updates, and new ad formats.
You will work closely with senior marketers, designers, and founders to execute, optimize, and scale performance campaigns for D2C brands, service businesses, and internal growth initiatives.
Who Should Not Apply:
Candidates looking only for reporting or coordination roles
People uncomfortable with numbers, data, or performance pressure
Those unwilling to keep up with frequent Meta and Google updates
Marketers who rely only on “best practices” without testing
Core Responsibilities:
Execute and manage Meta (Facebook & Instagram) and Google Ads campaigns
Assist in planning and launching campaigns across:
Lead generation
E-commerce sales
Brand and performance funnels
Monitor daily performance metrics and optimize:
Budgets
Creatives
Audiences
Placements
Stay updated with Meta and Google Ads platform changes
Coordinate with design and content teams for ad creatives
Analyze campaign data and identify optimization opportunities
Assist in building and maintaining performance reports and dashboards
Support A/B testing of creatives, audiences, and landing pages
Required Skills (Must-Have):
1–3 years of hands-on experience or strong practical exposure to performance marketing
Basic to intermediate knowledge of Meta Ads Manager and Google Ads
Understanding of core performance metrics:
CTR
CPC
CPA
ROAS
Conversion rate
Ability to read data and derive actionable insights
Comfortable working in a fast-paced, performance-driven environment
Strong learning mindset and attention to detail
Required Skills (Good-to-have):
Experience with e-commerce or lead generation campaigns
Familiarity with:
GA4
Google Tag Manager
Meta Pixel / CAPI (basic understanding)
Understanding of funnel-based marketing (TOF, MOF, BOF)
Exposure to CRO or landing page optimization
Experience working with D2C, service, or startup brands
What We Care About More Than Degrees:
Your willingness to learn, test, and adapt
Your curiosity about why a campaign worked or failed
Your ability to spot patterns in data
Your discipline in execution and optimization
Your growth mindset and ownership of results
Application Instructions (Important):
Please share:
A short summary of your hands-on experience with Meta and Google Ads
Types of campaigns you have worked on (lead gen, e-commerce, brand, etc.)
Tools you are familiar with (Ads Manager, GA4, GTM, etc.)
Your current availability and expected compensation
Shortlisted candidates will go through:
Level-1 screening
Practical assessment or case-based discussion
Final interview
Perks & Benefits:
Exposure to real performance marketing budgets and live accounts
Hands-on learning with Meta and Google’s latest updates
Opportunity to work with D2C brands and service businesses
Fast learning curve with mentorship from senior marketers
Performance-driven, growth-focused work culture
Meet our people
Smart
Proactive
Reliable
At NexGen, every individual is having a skill to thrive perfection. We are a team of designers, developers, engineers, marketers and most importantly we are NexGen Innovators.
