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Performance Marketer
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#5690
Remote / WFH
techdock labs
Job Description
We’re hiring a Performance Marketer with strong hands-on experience in D2C brands who can take ownership of paid acquisition channels and drive revenue growth with ROI focus.
Key Responsibilities
• Plan, execute, and optimize paid campaigns on Meta Ads, Google Ads, and other platforms
• Drive customer acquisition for D2C brands (Shopify / eCommerce preferred)
• Analyze performance metrics: ROAS, CAC, CTR, CPM, LTV
• Build and optimize full-funnel strategies (TOF, MOF, BOF)
• Perform A/B testing on creatives, landing pages, and audiences
• Scale winning campaigns while maintaining profitability
• Work closely with creative & content teams for ad creatives
• Implement tracking: Pixel, CAPI, GA4, events tracking
Must-Have Skills
• Proven experience managing D2C ad accounts (₹5L+/month budgets preferred)
• Strong understanding of performance marketing metrics & attribution
• Hands-on with Meta Ads Manager & Google Ads
• Experience with Shopify, GoKwik, or similar D2C ecosystems
• Data-driven mindset with strong analytical skills
Good to Have
• Experience in scaling eCommerce brands
• Knowledge of funnels, CRO, and retention marketing
• Familiarity with tools like Stape, GTM, Triple Whale, etc.
Key Responsibilities
• Plan, execute, and optimize paid campaigns on Meta Ads, Google Ads, and other platforms
• Drive customer acquisition for D2C brands (Shopify / eCommerce preferred)
• Analyze performance metrics: ROAS, CAC, CTR, CPM, LTV
• Build and optimize full-funnel strategies (TOF, MOF, BOF)
• Perform A/B testing on creatives, landing pages, and audiences
• Scale winning campaigns while maintaining profitability
• Work closely with creative & content teams for ad creatives
• Implement tracking: Pixel, CAPI, GA4, events tracking
Must-Have Skills
• Proven experience managing D2C ad accounts (₹5L+/month budgets preferred)
• Strong understanding of performance marketing metrics & attribution
• Hands-on with Meta Ads Manager & Google Ads
• Experience with Shopify, GoKwik, or similar D2C ecosystems
• Data-driven mindset with strong analytical skills
Good to Have
• Experience in scaling eCommerce brands
• Knowledge of funnels, CRO, and retention marketing
• Familiarity with tools like Stape, GTM, Triple Whale, etc.
