Performance Marketer
Job Description
Job Description:
Qualification : Master's degree in Marketing, Business, or a related field.
4 years of proven experience in performance marketing, preferably in an E-commerce industry client or digital marketing environment.
Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, paid social, display advertising, and affiliate marketing.
Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers.
Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.
Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.
Collaborate with cross-functional teams, including marketing, product, and analytics, to align campaign objectives and ensure cohesive messaging and branding.
Stay updated on industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.
Provide regular performance reports and insights to stakeholders, highlighting key metrics, trends, and actionable recommendations for optimization.
Monitor competitive landscape and industry trends to identify opportunities and risks for the business
In-depth knowledge of digital marketing channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
Hands-on experience with marketing analytics platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and/or other attribution and analytics tools.
How to Apply:
Interested candidates should submit their CV and a cover letter detailing their relevant experience and why they are a good fit for this role to careers@vervelogic.com . Please include "Performance Marketer Application - [Your Name]" in the subject line.
Work Location: In person
