Performance Marketer - D2C
Job Description
Key Responsibilities
Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads.
Manage campaign budgets and improve ROAS while reducing CAC and CPA.
Monitor campaign performance and optimize targeting, creatives, bidding strategies, and landing pages.
Conduct audience research, A/B testing, and campaign experimentation.
Track and analyze key performance metrics using Google Analytics, Meta Ads Manager, and Google Ads.
Coordinate with the creative team for ad copies, banners, and video creatives.
Prepare weekly and monthly performance reports with actionable insights.
Scale profitable campaigns while maintaining efficiency.
Stay updated with the latest trends and platform updates in digital advertising.
Required Skills
1–4 years of experience in Performance Marketing.
Hands-on experience working with D2C/E-commerce brands.
Strong knowledge of Meta Ads Manager and Google Ads.
Understanding of Google Analytics (GA4), Google Tag Manager, and Pixel implementation.
Knowledge of conversion tracking, attribution models, and remarketing.
Experience in campaign budgeting and performance optimization.
Strong analytical and problem-solving skills.
Excellent communication and reporting skills.
Preferred Qualifications
Experience with Shopify or other e-commerce platforms.
Knowledge of Google Merchant Center and Performance Max campaigns.
Familiarity with CRM tools and marketing automation.
Experience working in a Digital Marketing Agency is an added advantage.
Pay: ₹25,000.00 - ₹30,000.00 per month
Application Question(s):
Are you able to do full-time job 10 to 6:30 ?
Its work from office located in Malviya Nagar , Behind WTP , Jaipur
Do you hold experience in D2C
Work Location: In person
