Pay Per Click Executive

Sound knowledge of PPC Marketing Basics.

· Working knowledge of tools such as Google AdWords, Bing Ads etc.

· Proven experience in campaign creation and optimization.

· Working knowledge of writing ad copy & extensions.

· Working knowledge of landing page creation and optimization via A/B test.

· Working knowledge of competitor analysis and Sales Funnel creation.

· Working knowledge of analytics tools (Google Analytics, Data Studio)

· Working knowledge of Tracking activities and tools (Google tag manager, Event tracking)

· Strong analytical skills

· Creative writing skills

· Excellent communication skills

· Knowledge of Microsoft Excel and data manipulation

· The ability to think strategically and develop innovative marketing strategies

· Willingness to learn, adapt and keep up to date with emerging technologies, SEM industry trends, techniques, and tools.

· Relevant certification a plus – Google Ads/Bing Ads/Analytics Certifications.

· 4+ years of Pay-Per-Click marketing experience.

· Work experience on Product/Software marketing campaigns a plus.

· Bachelor’s degree/MBA in Business Administration, Marketing or Advertising a plus.

Responsibilities Include:

· Strategize, create, monitor, and optimize high volume of campaigns across Google AdWords, Bing Ads.

· Oversee growth in performance. Manage campaigns to meet ROI goals and respond in a rapid manner to optimization suggestions.

· Continuous analysis of performance and reporting on digital campaigns.

· Efficient management of budgets across all engines and campaigns.

· Optimize and plan landing page creation and testing.

· Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing.